Downtown Communications Specialist

City of Garland

5d•Onsite

About The Position

The Specialist must be highly organized and capable of managing multiple priorities in a fast-paced environment. Strong customer service skills are essential, along with the ability to engage effectively with the public, business owners, and a variety of stakeholders. Responsible for developing and maintaining digital assets for Downtown Garland, this position also supports the planning and implementation of district initiatives and projects. The ideal candidate demonstrates professionalism, adaptability, and a collaborative approach to supporting the ongoing success of the Downtown district.

Requirements

Bachelor’s degree
One-year related experience
Or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
Valid Class C Texas driver's license

Nice To Haves

Bachelor’s degree in marketing, Communications, Public Administration, Public Relations, or similar field of study
At least four (4) years of marketing, communications, or district coordination experience
Experience working with small businesses and nonprofit organizations
Experience with website management such as Wix, CivicPlus,,or other Content Management Systems such as Sprout Social, Canva
Proficient in Adobe Software

Responsibilities

Develop, manage, and maintain digital assets for Downtown Garland, including website content, email marketing, and district communications such as newsletters and annual reports.
Plan and execute social media strategies and campaigns; monitor performance, analyze analytics, and recommend improvements.
Provide project support, including data collection and analysis, public outreach, and support of downtown events and promotional activities.
Prepare agendas, meeting minutes, reports, presentations, and correspondence for the Downtown Development Office.
Maintain knowledge of Downtown Garland assets (restaurants, attractions, events) to support resident and visitor engagement.
Manage and update stakeholder and resource databases, including downtown property inventories and map, pole banners, promotional inventory.
Supervise seasonal staff, interns and support community engagement efforts.
Assist with planning and execution of special events, promotions, and outreach initiatives.
Build and maintain partnerships with downtown stakeholders and provide excellent customer service to visitors and businesses.
Perform administrative support tasks, including filing, organizing, research, and purchase coordination.