Communications Specialist, Outpatient Rehab

St. Luke’s University Health Network•Bethlehem, PA

43d•Onsite

About The Position

The Communications Specialist supports the Physician & Community Relations Manager and Marketing Team with the implementation of Physical Therapy @ St. Luke’s social media strategies, including engaging with our online communities, delivering customer service support, executing tactics to increase brand presence and affinity on social media, and assisting with content creation.

Requirements

Must be proficient with Excel, and Word.
Candidate must be proficient in organizing files, data entry, statistical analysis, answering/directing phone calls, and tracking deadlines.

Nice To Haves

Access database experience is helpful.

Responsibilities

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Maintain and update the information on the Physical Therapy at St. Luke’s (PT@SL) website as needed.
Completing Google website analytics and research to increase more traffic to the website.
Maintain, monitor and update the PT@SL Facebook page with posts as needed.
Maintain, monitor update the PT@SL Instagram and Twitter page with posts as needed
Setting up and supervising photo shoots at all facilities as needed.
Creating and updating a database for raffle vouchers; sending information out to the public as directed.
Creating and updating flyers, brochures, and pamphlets as needed.
Monitor Google and Yelp reviews weekly.
Collect all patient surveys from each clinic monthly and analyze the data regarding “Why Patient’s Chose PT@SL”, survey scores, and collecting the patient emails.
Obtain information for framing anatomy posters at clinics and dropping them off to be framed .
Send monthly email blasts to patients updating them on our services, etc.