Communications Specialist, Canada

Change.org

38d • CA$84,500 - CA$84,500 • Remote

About The Position

Change.org is seeking a Communications Specialist to expand its brand through earned media in French-language and conservative media markets. This role involves building relationships with French-language and centre-right media outlets and activating petition campaigns relevant to these audiences. The specialist will develop and execute bilingual media strategies, pitch national outlets, build journalist relationships, identify petitions to amplify, position petition starters for media opportunities, and provide media training. A key focus is building credibility with conservative and centre-right audiences through influencer outreach, media relationship development, and proactive pitching. The role reports to the Communications Manager. Change.org is the world's largest platform for democracy, investing in AI to empower citizens and bridge political divides. The company is rebuilding its core petitions platform and launching a new one to identify common ground issues and mobilize people for solutions. They are expanding their team at the intersection of technology and social impact to build healthier democracies globally.

Requirements

• Earned media and journalist relations, with demonstrated ability to pitch and place stories in both French-language and English national media.
• Bilingual written and verbal communication (French/English) at a professional standard.
• Conservative audience framing and media ecosystem fluency, including familiarity with the values, tone, and outlet preferences of centre-right Canadian audiences.
• Campaign storytelling in the journalistic tradition: ability to identify the news hook, the relatable hero, the clear ask, and shape a narrative that travels.
• Media strategy and timing — knows when to pitch, who to call first, how to sequence a campaign across earned, social, and email.
• Fluent and increasingly strategic. Comfortable using AI tools to accelerate research, drafting, and pitch personalization. Passive resistance to AI tooling is disqualifying.
• 5+ years in one or more of: journalism (news or broadcast, French or bilingual), communications at a PR agency with francophone or bilingual clients, or advocacy communications with a conservative-aligned organization or campaign. A background that combines media and communications experience is ideal.
• Professional-level English proficiency is required for all roles.
• Resumes and application responses must be submitted in English.

Responsibilities

• Establish active relationships with French-language journalists across outlets such as: ICI Radio-Canada, La Presse, Le Devoir, TVA Nouvelles, and La Presse Canadienne.
• Lead end-to-end communications on Francophone-originated or conservative-reach campaigns, including identifying and amplifying quality petitions.
• Produce bilingual press releases, media advisories, and journalist pitches to Canadian Press Style standard in both French and English, without requiring translation review.
• Develop and maintain a conservative outlet database (National Post, Postmedia regional, Francophone conservative press).
• Build a shortlist of francophone petition starters, conservative influencers and credible validators that the Canada team can activate for future campaigns.

Benefits

• Full time role
• Compensation based on pay equity, predetermined salary scale, level on scale, and cost of labour for location.
• Annual salary of $84,500 for a Communications Specialist.
• Benefits and perks vary based on location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed