Communications Specialist II

Texas A&M • College Station, TX

2d • Onsite

About The Position

The Communications Specialist II, under general direction, supports internal and external communications for the Division of Student Affairs. The communications specialist will possess a broad range of marketing & communication skills, including social media content creation, branding, photography, videography and graphic design, among others, to promote division events, programs and services.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of related experience.
• Intermediate proficiency in photography and videography, including editing photos and videos.
• Proficiency with Adobe Creative Suite and Canva.
• Ability to plan and organize effectively, as well as understand and solve complex problems.
• Strong interpersonal and communication skills with the ability to communicate with individuals and groups in both verbal/written forms.
• Ability to multitask and work cooperatively with others.

Nice To Haves

• Bachelor’s degree in graphic design, communications, digital media, marketing, visual media.
• 1-3 years of communications experience, graphic design, social media, visual media creation and branding.
• 1-3 years of experience working in Adobe Creative Suite.
• 1-3 years of experience working in social media management systems like Sprout Social or similar.
• 1-3 years of experience editing videos in apps like CapCut, Canva or the Adobe Creative Suite.
• Competency in WordPress and web.

Responsibilities

• Design and assist with the development process for engaging, informative communications projects and marketing campaigns that raise awareness for division events, initiatives and services.
• Contribute to all graphics and visual elements including layout, typography and photography elements.
• Support additional design needs for projects including but not limited to brochures, posters, social media, digital signage, web, emails, etc., and utilize products in Adobe Creative Suite, Canva and MARQ.
• Provide direction of the design and development process for communication projects, including pieces for print, web, social media, web and email marketing.
• Ensure all materials adhere to university brand guidelines.
• Adhere to project priorities and deadlines.
• Create, develop and implement social media communications plans across multiple channels.
• Research social trends, ideas, competitors’ best-in-class examples, and cutting-edge executions to inform and propose new content.
• Collaborates with the creative, social, and marketing teams across the division and university to develop engaging content that resonates across platforms like Instagram, Facebook and YouTube.
• Attend or coordinate coverage for Division of Student Affairs events to ensure content is gathered for social platforms.
• Define and create branded style templates for new and existing social content for Instagram & Facebook Stories, etc.
• Gather and analyze impressions and engagement rates of previous posts to determine how to inform social media strategy.
• Facilitate photo and/or video shoots, as needed.
• Capture and edit original video content and have a hand in all phases of video production from pre-to-post (filming, editing, color correction, sound design, etc.).
• Capture photo/video from events throughout the year for social media engagement and use in future marketing initiatives.
• Actively participate in Division of Student Affairs Marketing & Communications and Division of Student Affairs meetings, committees, working groups, webinars and related activities.

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts , and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time
• All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level