Communications & Public Relations Manager - Aging Services

Salt Lake County•Salt Lake City, UT

21h•Hybrid

About The Position

Salt Lake County is seeking a highly enthusiastic individual to join their team as a Communications & Public Relations Manager for Aging Services. This role is focused on developing, managing, and implementing strategic communications, public relations, and government relations efforts to support the division's goals. The position involves planning and executing marketing, sales, promotions, advertising, and positioning strategies to achieve revenue, attendance, and customer service objectives. The Manager will serve as the division's liaison with the media and collaborate with the community and various governmental agencies.

Requirements

Bachelor’s degree from an accredited college or university in Marketing, Mass Communication, Public Relations, Public Administration, Political Science, or other closely related field, plus four (4) years of related experience, of which one (1) year must have been supervisory capacity; OR an equivalent combination of related education and experience.
Education may not be substituted for the required supervisory experience.
Must pass a required background check through fingerprinting and enrollment in the continuous RAP Back (Record of Arrest and Prosecution Back) program.

Nice To Haves

Knowledge of Marketing philosophies, techniques, and strategies
Knowledge of Promotion and advertising techniques
Knowledge of Social media applications and techniques
Knowledge of Sponsor development and servicing
Knowledge of Public relations techniques
Knowledge of Principles and strategies of web design
Knowledge of Grant writing development and implementation
Knowledge of Principles and practices of budget preparation and administration
Knowledge of Microsoft Office, Adobe, and web-based content management systems
Knowledge of Research, data analysis, and report writing techniques
Knowledge of Strategic, rhetorical use of social media and other communication channels
Knowledge of Intergovernmental issues
Knowledge of Sensitive and complex issues affecting the public and government both locally and historically
Ability to communicate effectively both verbally and in writing with the news media, employees, government officials and the general public
Ability to maintain professional conduct during times of stress and work effectively under pressure
Ability to gather, analyze, and interpret data for a non-specialized audience
Ability to develop and prepare clear, concise reports in a variety of formats
Ability to coordinate and conduct meetings
Ability to provide and demonstrate quality customer service
Ability to learn, interpret, explain and apply policies and procedures
Ability to coordinate community relations activities
Ability to work with other agencies on shared projects
Ability to manage various tasks simultaneously
Ability to work effectively in a dynamic environment, both independently and with a team

Responsibilities

Develops, manages, implements, and monitors the division’s strategic communications efforts with respect to public relations and government relations in support of the strategic goals and initiatives of the Division.
Plans, implements and evaluates all aspects of marketing, sales, promotions, advertising and positioning to achieve and exceed revenue, attendance and customer services goals.
Serves as Division liaison with the media.
Collaborates with the community and various governmental agencies.
Conceptualizes and implements comprehensive communication plans and programs.
Monitors and evaluates program effectiveness; effects changes required for improvement.
Designs & implements strategic marketing campaigns and brand building plans.
Conducts market research and data analysis to provide reports as required.
Develops and maintains strategic partnerships for event and show promotions, sponsorships, and creative advertising opportunities in collaboration with co-promoters and other partners.
Advises staff on sensitive political issues and effective communication.
Facilitates short- and long-term planning and helps ensure successful implementation.
Serves as the designated contact for media inquiries relating to emergency operations, special events, or programs.
Provides direct responses, press releases, and special reports.
Collaborates with the community and various governmental agencies to achieve cooperation and leadership for projects that advance goals and objectives of the division.
Supervises staff, which includes hiring, orienting, training, assigning and reviewing work performance, annual work performance appraisals, and discipline.
Trains staff on effective public relations and media strategies.
Advises staff on how to effectively build rapport with communities and the Coordinates the implementation of marketing and promotional efforts.
Directs the editorial content and format of internal and external publications.
Designs and conducts surveys and public opinion research.
Oversees press releases, and media inquiries for special events, or programs.
Establishes and monitors annual marketing and sales budget with direction from senior management.
Manages and oversees the creation and updates of websites and social media efforts.
Trains staff on technology to promote programs and facilities.
Prepares strategic reports or presentations designed to educate and inform stakeholders.

Benefits

12 Holidays
up to 24 vacation days
12 sick days
one personal day every year
Retirement options for hybrid pension/401(k) or 401(k) only with a 10% contribution
Medical coverage including a 100% county paid premium option
Dental and Vision coverage including coverage for adult designees
Health Savings account with a county contribution up to $1200/year
Flexible Spending Account
100% county-paid Long-Term Disability and Short-Term Disability option
Professional Development including professional membership fees paid
Tuition Reimbursement
Onsite medical clinic
Onsite gym
hospital insurance
pet insurance
auto and home insurance
discounts at County facilities