Communications & Media Relations Manager

ASG • NA, MA

9d • Hybrid

About The Position

ASG seeks a strategic communications professional who will serve as a primary driver of earned media visibility and traditional press relations and media buying for our clients. As Communications & Media Relations Manager, you will build and maintain relationships with journalists, editors, and producers across mainstream and multicultural media outlets while developing compelling narratives that position ASG clients as trusted voices on critical issues. This role is essential to expanding ASG's capacity to deliver comprehensive communications services across all active client engagements. You will identify newsworthy angles, pitch stories that secure meaningful coverage, and write media-ready content that translates complex initiatives into clear, compelling public messaging. Working collaboratively with internal teams, you will ensure that traditional media strategies integrate seamlessly with digital, creative, and community engagement efforts to amplify client impact. The ideal candidate is a skilled relationship builder and strategic storyteller who understands the news cycle, operates effectively in fast-paced environments, and can independently manage multiple client priorities. You thrive in mission-driven work, bring a commitment to social impact, and excel at turning organizational expertise into earned media opportunities that drive real-world change.

Requirements

• Bachelor's degree in public relations, Communications, Marketing, Journalism, or related field.
• 5+ years of advertising or marketing agency experience with a focus on communications, public relations, or a related field with demonstrated success in designing and implementing strategies for social change; preferably in urban settings.
• 5+ years of experience in paid media buying with traditional media, including OOH, billboards, bus transit, TV, and radio, strongly preferred.
• Experience with national-level campaigns, public relations, and both non-ethnic and ethnic media is a significant advantage.
• Experience integrating PR with digital media, community engagement, and campaign strategies.
• Comprehensive knowledge of effective marketing and communications, and public relations strategies.
• Strong writing, editing, and verbal communication skills, including public speaking.
• Ability to adapt to changing environments and manage multiple priorities effectively.
• Superior organizational skills with meticulous attention to detail.
• Excellent interpersonal skills and the ability to work with diverse groups.
• Experience building and maintaining a network of vendors for promotional events.
• Exhibits proficiency in Microsoft Office Suite, including Word, PowerPoint, Teams, and Outlook.
• Must be able to work independently without intensive supervision.
• Reliable internet access.
• Flexibility to work evenings and weekends during campaign peaks.
• Commitment to promoting equity, inclusion, and social awareness.

Nice To Haves

• Bilingual proficiency in English, and Spanish/Portuguese is preferred but not required.

Responsibilities

• Develop and Execute Public Relations and Traditional Media Buy Strategies: Design comprehensive PR and traditional media plans that align with client objectives and ASG's mission, ensuring campaigns strengthen reputation, expand visibility, and build community trust
• Shape Campaign Messaging: Refine and oversee messaging frameworks to ensure strategic alignment, cultural relevance, and consistency across all earned, owned, paid, and shared media channels
• Provide Crisis Communications Support: Offer proactive counsel and coordinate timely, transparent response strategies during reputational challenges to protect client credibility
• Lead Event Communications: Plan and execute media components of high-profile events including press conferences, town halls, community forums, and public engagements to maximize coverage and impact
• Integrate PR Across Campaigns: Collaborate with Communications & Media and Creative Services teams to weave public relations tactics into broader campaign strategies, ensuring alignment with digital advertising and engagement efforts
• Track Performance and Impact: Establish KPIs, monitor media coverage, and report on outcomes to demonstrate the value and reach of PR initiatives
• Drive Innovation: Stay informed on emerging trends, tools, and techniques in public relations; recommend new approaches that strengthen ASG's service offerings and client results
• Support Cross-Functional Collaboration: Partner with Account Managers, Community Engagement, and Creative Services to ensure all PR work is client-centered, strategically sound, and delivers measurable outcomes
• Serve as Trusted Advisor: Counsel clients on public relations strategy, reputation management, and media engagement, positioning ASG as a strategic communications partner.
• Build and Maintain Traditional Media Relationships: Cultivate relationships with mainstream journalists, editors, producers, and media outlets at the local, regional, and national level to position the organization as a trusted source.
• Proactive Traditional Media Outreach: Identify timely news angles and pitch story ideas to traditional media outlets to secure interviews, features, and coverage.
• Coordinate Traditional Media Interviews and Appearances: Arrange and manage interview opportunities for clients' leaders, including coordinating logistics, preparing briefing materials, and ensuring alignment with messaging.
• Draft Media-Focused Content: Write and edit mainstream media press releases, media advisories, Op-Eds, talking points, and media pitches that effectively communicate appropriate perspective and expertise.
• Monitor Traditional Media Opportunities and News Trends: Track relevant news cycles and emerging issues to identify opportunities to contribute expert commentary.
• Prepare Leadership for Mainstream Media Engagements: Support clients and organization with talking points, background materials, and messaging guidance to ensure effective and consistent traditional media and press interactions.
• Track and Report Earned Media Coverage: Monitor and document placements, interview appearances, and coverage reach to evaluate visibility and impact within traditional media.
• Perform additional projects, initiatives, duties, responsibilities for any area throughout ASG while demonstrating flexibility and adaptability, for the overall success of the organization as directed by the Associate Director of Communications and Media and/or their designee(s).

Benefits

• Base Salary: Salary range for this position is commensurate with experience.
• Vacation, Sick, AND Floating Days: Receive generous vacation time that increases throughout your tenure and frontloaded Sick and Floating Days!
• 12 Company Holidays
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K + Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!
• Hybrid Workplace: Enjoy a remote first workplace, with in person duties required as needed for client meetings, events, activations, other project work, and internal meetings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level