Communications & Marketing Specialist

Auburn University•Auburn, AL

About The Position

The Auburn University Library is seeking a Communications & Marketing Department Specialist to develop and implement strategic communications and marketing initiatives that advance the mission, vision, and strategic goals of Auburn University Libraries. This position is responsible for creating high-quality communications, marketing, and promotional materials that increase awareness of library resources, services, programs, and events while supporting instruction, research, outreach, engagement, and philanthropic activities. In addition to content creation, this position will develop and execute marketing strategies, manage communication campaigns, coordinate messaging across multiple platforms, maintain brand consistency, and collaborate with library departments and campus partners to effectively promote library initiatives.

Requirements

Bachelor's degree in Journalism, Communications, Marketing or related field.
2 years of experience in marketing and communications services to include print journalism (for Level II).
4 years of experience in marketing and communications services to include print journalism (for Level III).
Additional appropriate education may substitute for experience at a rate of one (1) year relevant education per year of required experience.
Candidates must attach sample work demonstrating previous communications, design, or marketing experience.
Short‑listed candidates will be asked to prepare and deliver a presentation to Auburn University Libraries staff as part of the interview process.

Responsibilities

Develops and executes marketing and communication plans that promote the Libraries’ initiatives, services, programs and achievements.
Writes and edits clear, engaging content for newsletters, press releases, brochures, signage, and digital platforms while maintaining a consistent tone and message.
Researches, designs, and produces content for internal and external publications, brochures, posters, newsletters, websites, presentations, fundraising materials, and broadcast media.
Designs and produces print and digital promotional materials, including flyers, postcards, posters, and multi-page publications such as the Annual Report and Impact Report. Responsibilities include content editing, layout design, printing coordination, photography, and copywriting.
Maintains the Libraries’ digital signage and social media channels with timely updates, creative campaigns, and promotional items aligned with institutional branding.
Coordinates and submits materials to journals, associations, and external media outlets, both proactively and in response to requests.
Maintains organized files, databases, and electronic records.
Serves as the Libraries’ major contact with AU OCM and other communication personnel.
Assesses and evaluates the effectiveness of communications, public relations efforts, and marketing strategies supporting Library services.
Provides support to the administrative team and performs additional duties as assigned.