Communications & Marketing Director

Glbhc•Saginaw, MI

1d•Hybrid

About The Position

The Communications & Marketing Director will develop and lead an integrated communications and marketing strategy for internal and external audiences, aligned with organizational goals, community needs, and cross-department priorities. This role serves as a strategic advisor to executive leadership on messaging, positioning, and reputation, translating complex healthcare initiatives into clear, audience-specific communications. The Director will establish organizational brand standards, messaging frameworks, visual identity guidelines, and communication policies. They will lead the organization’s digital strategy across website, social media, content governance, and multimedia storytelling, ensuring alignment with brand and organizational priorities. This includes overseeing and managing external vendors for web, social, analytics, and video, providing direction and performance oversight. The role also involves developing and overseeing strategic marketing campaigns, leading media and public relations efforts, and managing online review and inquiry response workflows. Additionally, the Director will develop and lead internal communications and change management strategies, provide strategic communications direction for organizational events and community engagement, and offer hands-on support in developing marketing materials. Finally, the Director will establish and monitor performance metrics and oversee communications and marketing budgets.

Requirements

Bachelor’s degree in communications, marketing, graphic design, or related field.
Minimum of five (5) years of progressively responsible experience; or, in lieu of a degree, seven (7) years of progressively responsible experience.
Experience overseeing digital platforms, vendors, and media relations.
Strong visual and creative judgment; ability to produce high-quality materials when required.
Ability to maintain strong role boundaries to safeguard strategic capacity.
Advanced knowledge of marketing analytics, strategic planning, and brand governance.
Ability to communicate change, strong crisis and executive communications, and reputation management.
Must be able to sit, stand, and or walk for an entire workday.
Must be able to lift, carry, push, pull, and or twist while holding up to 25 lbs. occasionally.
Valid Michigan driver's license and reliable transportation.
Travel throughout GLBHC's service area required.
Evening and weekend travel may be required for fundraising events, community activities, and donor engagement.

Nice To Haves

Master’s degree preferred.
APr (Accredited in Public Relations) preferred.
Experience in healthcare, nonprofit, or mission-driven environments preferred.

Responsibilities

Develop and lead an integrated communications and marketing strategy for internal and external audiences, aligned with organizational goals, community needs, and cross-department priorities.
Serve as a strategic advisor to executive leadership on messaging, positioning, and reputation, translating complex healthcare initiatives into clear, audience-specific communications.
Established organizational brand standards, messaging frameworks, visual identity guidelines, and communication policies across all departments.
Lead the organization’s digital strategy across website, social media, content governance, and multimedia storytelling, ensuring alignment with brand and organizational priorities, while maintaining a consistent, compelling brand voice, narrative, and tone across all platforms and channels and final approval of key digital content.
Oversee and manage external vendors (web, social, analytics, video), providing direction, accountability, and performance oversight to ensure delivery of accessible (WCAG), SEO-optimized, and user-centered (UX) digital experiences aligned with organizational standards and priorities.
Develop and oversee strategic marketing campaigns supporting patient growth, provider recruitment, new service lines, and organizational priorities.
Lead media and public relations efforts, including press outreach, executive visibility, crisis communication, and reputation management.
Oversee online review and inquiry response workflows, in coordination with Patient Relations and Operations teams, ensuring timely, accurate, and brand-aligned responses.
Develop and lead internal communications and change management strategies to support organizational alignment, engagement, and effective rollout of initiatives, while providing strategic communications direction for organizational events and community engagement to ensure alignment with brand standards and messaging.
Provide hands-on support in developing and refining high-impact marketing materials and visual assets as needed, ensuring brand consistency.
Establish and monitor performance metrics through dashboards and analytics, using insights to inform decision making, guide resource allocation, and drive continuous improvement, while overseeing communications and marketing budgets to ensure effective and strategic use of resources.