Communications & Marketing Coordinator

Metro Caring•Denver, CO

10d•$34 - $34•Hybrid

About The Position

The Communications & Marketing Coordinator will implement creative digital communications strategies that bolster Metro Caring’s mission, share the stories of our community, and advance a Right to Food movement. Communicate Metro Caring’s mission to a variety of audiences using digital media, including social media and email campaigns, to increase volunteerism, donations, and civic engagement and build trust. Implement digital fundraising tactics to help meet revenue goals. Partner with program teams to advance policy campaigns and increase our community’s participation in programs and civic engagement. Use ethical storytelling practices and Race Class Narrative message frameworks to build public will and shift narratives to support the Right to Food movement.

Requirements

1-2 years of communications and marketing work experience, preferably in nonprofit, government, education, or journalism
Experience conducting interviews and writing published journalistic-style news, blogs, and/or feature articles
Proficiency in posting and engaging on social media platforms and organizing content calendars
Professional filming and editing skills for social media video and photography, including proficiency in CapCut, Adobe Premiere, or Final Cut Pro
Understanding of design principles and best practices with the ability to follow and implement visual brand standards and guidelines using graphic design software (e.g. Canva, Adobe InDesign)
Experience with social media management tools (e.g. HootSuite, Buffer, Sprout Social)
Proficiency in email marketing platforms (e.g. MailerLite, Mailchimp, Constant Contact)
Proficiency in Microsoft Office Suite applications
Fluent in speaking and writing in English
Applicants must have reliable transportation.

Nice To Haves

Bilingual in Spanish
Experience with web editing and/or content management systems (e.g. WordPress)
Experience with Asana or other project management systems
Experience with Salesforce or other Customer Relationship Management (CRM) platforms
Knowledge of web accessibility best practices
Familiarity with ethical storytelling practices
Experience in community organizing and/or community engagement

Responsibilities

Coordinate Metro Caring’s social media calendar and online engagement: Create, write, schedule, and post content on Instagram, Facebook, LinkedIn, YouTube, and other active channels using social media management software (Buffer). Organize content schedule in project management calendar (Asana). Collaborate with staff across the organization to collect and share content. Capture photos and/or videos using a mobile device. Conduct interviews to collect and share quotes from community members, staff, and volunteers. Evaluate and report on social media metrics and performance. Respond to comments and direct messages to foster engagement and online conversation. Share content from partner organizations. Ensure brand integrity on social media platforms by using templates and brand resources to design content in Canva and/or Adobe Creative Cloud. Write blog posts, news articles, and digital stories to share updates about Metro Caring’s work and stories of our community. Use ethical storytelling practices to build relationships with community members, conduct interviews, and write stories that advance key organizational messaging and a Right to Food narrative. Design email campaigns, including email newsletters, policy Action Alerts, event invitations, and other campaigns as assigned using email marketing software (MailerLite), while maintaining clean audience lists and segments. Partner with the Development & Communications Team to propose content ideas that communicate impact and foster engagement with digital audiences. Assist in organizing content libraries of photos and videos for all staff use, ensuring proper formats (print vs digital) and community usage permissions.
Design and build fundraising email campaigns that increase donations and steward relationships, including donation appeals, thank you emails, and impact reports. Track campaign and tactic effectiveness by creating and implementing source and tracking codes (e.g. UTM tracking, Google tags, source codes). Maintain clean audience lists and segments. Use variable fields to personalize emails. Implement accessible email design best practices. Promote digital fundraising campaigns on social media and web, as applicable, through content and social media-integrated fundraising tools (e.g. Meta Fundraising) and website landing pages. Package and share content, stories, quotes, and analytics for use in grant reports and donor stewardship. Create branded assets for multi-channel fundraising campaigns (e.g. website campaign banners, letters, mail appeals, etc.) using templates and brand guidelines.
Edit and publish events from staff submissions for Metro Caring’s website calendar via content management system (WordPress), including creating relevant graphics and editing submitted content. Publish blogs and news articles on the website, including optimizing media for web, writing photo cutlines, and implementing SEO best practices. Support program staff in creating printed and digital materials for program marketing using brand templates (in Canva). Implement marketing strategies for signature fundraising events. Create materials for signature events, including email invitations and confirmations, printed signage, and program. Prepare materials and toolkits for partners and volunteers to share Metro Caring’s mission at tabling events and presentations.
Participate in monthly All-Staff and Strategic Communications Committee meetings/retreats. Participate in partner coalitions (e.g. Colorado Homes for All, Right to Food Community of Practice, Provecho Collective), as interested and assigned. Attend program events to build relationships with community leaders and volunteers. Stay informed and learn about best practices in communications, social media, progressive narrative building, and ethical storytelling.