Communications & Marketing Coordinator

Cedar Circle Farm and Education Center•Thetford, VT

About The Position

The Communications & Marketing Coordinator plays a vital role in telling the story of Cedar Circle Farm and Education Center, engaging the community, and promoting its mission-driven programs and farm-grown and farm-made products. The role strengthens community connections, builds brand loyalty, and supports revenue growth through compelling communications and relationship-building. It collaborates across departments to create cohesive communications aligned with the farm’s goals for education, sustainability, and fundraising. This is a full-time, year-round position. The Coordinator works with the Development Director, Administrative Manager, Administrative team, fundraising team, and department managers on communications, marketing, donor stewardship, events, volunteer recruitment, and community engagement. The position may also participate in educational activities and events as needed.

Requirements

Strong written and verbal communication skills, including the ability to tell compelling stories and explain complex ideas accessibly.
Experience in digital marketing, social media management, email marketing, and website content management.
Graphic design skills for creating marketing materials, including experience with Canva or similar tools.
Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Strong interpersonal skills and ability to build relationships with diverse audiences.
Enthusiasm for sustainable agriculture, food systems, and community engagement.
Experience using CRM systems such as MailChimp or similar for customer outreach.
Ability to work occasional evenings and weekends for events, including the annual Pumpkin Festival in October.

Nice To Haves

Experience with nonprofit communications and fundraising.
Familiarity with Google Analytics and data-driven marketing strategies.
Background in event planning and community engagement.
Photography and video production skills for digital content creation.

Responsibilities

Implement a comprehensive communications strategy with the Development Director, highlighting seasonal themes, organizational goals, and impact stories.
Create newsletters about programs, CSA offerings, events, and farm updates.
Plan and execute targeted marketing campaigns to improve CSA member retention and attract new members.
Maintain and grow the farm’s email marketing list and use segmentation to personalize outreach and fundraising appeals.
Update the website with engaging, informative content and maintain a user-friendly experience for customers, donors, and stakeholders.
Design and produce print and digital materials, including ads, flyers, and signage, to promote events, CSA programs, and farm initiatives.
Write and distribute press releases to local and regional media outlets.
Collaborate with the Administrative Manager to promote employment opportunities.
Update the farm’s Google, Yelp, and TripAdvisor profiles to improve online visibility and reputation.
Lead social media strategy and execution with guidance from the Development Director, creating content, interacting with followers, and expanding reach.
Work with the Administrative team to develop and schedule CSA member communications, including welcome emails, pickup reminders, and weekly updates for Produce Plus members.
Support donor stewardship, including data management, thank-you letters, and impact reports.
Work with the Development Director and department managers to organize on-farm events that increase engagement and farm traffic throughout the season.
Work with the Development Director and Administrative team to create and implement a volunteer recruitment strategy that encourages volunteers to serve as ambassadors for the farm’s mission and sustainability efforts.
Track and analyze email, social media, and website engagement metrics to refine strategies and improve outreach effectiveness.
Participate in educational activities and events as needed.