Communications Manager

Generac•Waukesha, WI

About The Position

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As the total energy solutions company powering a smarter world, Generac is at the forefront of ushering in a new era of energy management. We're exploring breakthrough technologies, delivering connected solutions, and helping people use energy on their own terms. Just as we're transforming how the world thinks about energy, we're evolving how we connect with and inspire our teams who make it all possible. This is your opportunity to help shape strategic communications that keep our global workforce informed, engaged, and aligned as we pioneer the future of energy solutions. The Role We're looking for an experienced communications professional who excels at strategic thinking and executive partnership. As our Corporate Communications Manager, you'll serve as a trusted advisor to senior business leaders while developing and executing comprehensive communications strategies that drive employee engagement and support business transformation. You'll work across both internal and external communications — creating compelling content, managing strategic campaigns, and building connections with employees while also supporting PR initiatives, thought leadership, and social media efforts. This integrated approach gives you exposure to the full communications spectrum while focusing on the strategic advisory work that makes the biggest impact. We need someone who understands how to translate complex business strategies into clear, engaging messages that resonate with diverse audiences. You'll collaborate closely with leadership teams to ensure our communications drive results and support our organizational goals.

Requirements

6+ years of experience in internal communications, corporate communications, or related fields
Demonstrated experience supporting senior executives with strategic communications advisory capabilities
Exceptional writing and content creation abilities across multiple formats and channels
Proven ability to simplify complex business and technical topics for diverse audiences
Skilled at building relationships and influencing across business functions and organizational levels
Experience with communications during organizational change and transformation
Familiarity with tools like SharePoint, Poppulo, digital signage platforms, and analytics tools
Strong project management capabilities with ability to manage multiple priorities in a complex environment
Knowledge of communications best practices and innovative media approaches
Collaborative, proactive, and solutions-oriented approach with proven problem-solving abilities

Nice To Haves

Experience supporting PR/external communications initiatives preferred

Responsibilities

Serve as primary communications strategist and advisor to senior business leaders; develop and execute comprehensive communications strategies that support business transformation, operational excellence, and employee engagement
Research, write, and develop compelling content for internal business updates, executive messages, employee communications, and external thought leadership, social content, and PR materials that connect strategy to action
Support development of talking points, video scripts, and briefing materials for town halls, leadership presentations, media interviews, and other executive communications
Collaborate with team to ensure consistency of tone, clarity, and alignment across all internal and external messages and channels
Lead external storytelling initiatives including media preparation, thought leadership development, social content creation, and PR campaign support in partnership with Corporate Communications
Track effectiveness of communications campaigns and messaging across internal and external channels through analytics, metrics, and stakeholder feedback; generate regular insights reports that demonstrate communication effectiveness and guide strategy refinement
Develop annual communications calendars that integrate both internal engagement initiatives and external visibility opportunities aligned with business priorities
Stay current on communications trends, employee engagement platforms, PR best practices, and social media innovations; identify and implement new approaches to improve communication impact across all channels
Work with event planning teams to execute select communications events and initiatives that support both employee engagement and external brand visibility
Conduct communication assessments and identify opportunities to improve messaging effectiveness across internal and external communications