Communications Manager - Clinical Pastoral Education (ACPE)

Emory University•Atlanta, GA

3d•Hybrid

About The Position

The Communications Manager serves as the strategic leader for communications, public relations, and marketing efforts for the Association for Clinical Pastoral Education (ACPE) while also overseeing the organization's brand image and messaging. This role is in building and delivering communications strategies, presenting communications strategies and updates to stakeholders and members, while acting as an ambassador for the organization.

Requirements

A bachelor's degree in journalism, communications or related field, and five years of experience in a related field, including three years in a communications or public relations position, OR an equivalent combination of education, training, and experience.
Strong written and verbal communications skills.
Familiarity with social media platforms, content management systems (CMS), and analytics tools.

Responsibilities

Works collaboratively with academic, administrative, and external stakeholders to promote the organization's mission, vision, and values.
Develops a marketing communications plan including strategy, goals, placements, budget and supports Executive Director, Director of Operations, and/or Board Chair in their roles as spokespersons for the organization; acts as spokesperson when they or their designee is not available.
Develops and oversees communication efforts for specific programs and association-building efforts.
Directs social media efforts to engage audiences across traditional and new platforms tactics.
Leads current redesign and ongoing management of the company's website and social media platforms in alignment with brand and communication guidelines. Also, leverages existing media relationships and cultivates new contacts within the industry.
Manages media inquiries and interview requests. Serves as the primary point of contact for media inquiries.
Monitors, analyzes, and communicates PR results on a quarterly basis.
Evaluates opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
Maintains a keen awareness and understanding of industry trends affecting the organization through area managers, community leaders, and cognate organizations, and makes appropriate recommendations regarding communication strategy surrounding them.
Manages communications budget and works closely with Accounting Department.
Oversees development and implementation of support materials and services, and works collaboratively across the association through various content channels.
Develops and implements strategies for media relations, publications, and community/member relations programs in support of image enhancement, brand management, and communications policies.
Oversees the sale of advertising opportunities for web and other print materials.
Enhances and demonstrates the value of advertising with ACPE for clients while keeping the program competitive with current market opportunities.
Oversees the design, edits, and drafts for print and digital media for multiple yearly conference publicity.
Represents the organization at board meetings, conferences, and other public events.
Assists with production coordination for various annual meetings.
Drafts scripts and talking points for executive leadership and Board officers.
Coordinates and purchases communications staff travel.
Performs other related duties as required.