Communications Manager / Senior Communications Manager - External Communications

Hormel Foods Family of CompaniesAustin, MN
$78,000 - $124,700Hybrid

About The Position

We’re seeking a skilled communications professional to help strengthen and protect our company’s reputation. This individual contributor will support proactive storytelling, media engagement, executive visibility, and issues management – ensuring a consistent, credible voice across our external communications. The ideal candidate is a strategic, hands-on communicator who is adept at media relations, message development, and navigating complex or sensitive topics. They’ll play a key role in bringing our corporate narrative to life, contributing to reputation campaigns, thought leadership initiatives, crisis and issues response in close collaboration with agency partners and internal teams.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, English, or a related field.
  • 5+ years of experience in Communications, Public Relations or a related field. Corporate or agency experience preferred.
  • Proven experience managing media relations, external storytelling, and reputation or issues management programs.
  • Excellent written and verbal communication skills, with the ability to craft clear, compelling messages for a variety of audiences.
  • Strong judgment and problem-solving skills; able to anticipate needs, navigate sensitive topics, and recommend thoughtful solutions.
  • Demonstrated ability to build and maintain strong relationships with media, agency partners, and internal stakeholders.
  • Highly organized with strong project management skills and attention to detail.
  • Self-starter with initiative and the ability to manage multiple priorities and deliver high-quality work independently.
  • Strong writing and editing skills, with expertise in AP Style.
  • Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
  • Applicants must be authorized to work in the United States for any employer.

Responsibilities

  • Support the development and execution of external communications strategies that enhance and protect the company’s corporate reputation.
  • Manage day-to-day corporate media relations – including proactive story development, pitching, and responding to media inquiries on corporate topics.
  • Monitor media coverage and industry trends; flag emerging issues and identify opportunities for proactive engagement.
  • Contribute to crisis and issues communications planning and response, collaborating with cross-functional teams to ensure consistent, coordinated messaging.
  • Draft and edit external materials including press releases, media statements, Q&As, talking points and briefing documents.
  • Support executive visibility efforts, including preparation for interviews, speaking engagements, media briefings, and development of digital and social media strategies that strengthen leadership presence.
  • Partner with internal stakeholders to align messaging across corporate announcements.
  • Maintain media lists, track coverage metrics, and prepare regular reports on communications outcomes.
  • Build and maintain relationships with key journalists, industry contacts, and influencers relevant to Hormel Foods’ corporate reputation.
  • Collaborate with PR agency partners to coordinate outreach, ensure alignment, and manage deliverables.
  • Serve as a resource to internal partners on external communications best practices.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Discretionary annual merit increases
  • Bonuses and profit sharing
  • 401(k) with employer match
  • Stock purchase plan
  • Paid time off
  • Free two-year community/technical college tuition for children of employees
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