Communications Manager, College of Business
James Madison University•Harrisonburg, VA
•Onsite
About The Position
The Communications Lead at the College of Business is a strategic storyteller and brand ambassador who is responsible for developing and implementing multi-channel communication strategies that elevate the college’s reputation, engage a broad range of stakeholders, and support key initiatives such as enrollment, alumni and donor relations, and research visibility. The ideal candidate blends creativity with analytics, has a deep appreciation for higher education, and excels at turning complex ideas into accessible, engaging content.
Requirements
- Proven leadership, communication and analytical skills
- Previous work experience with interviewing, story identification, news reporting, and feature writing
- Exceptional writing, editing, and verbal communication skills with a demonstrated knowledge of AP Guidelines
- Demonstrated experience with MS Office, Google Docs, and Adobe Acrobat editor
Nice To Haves
- Proven experience in journalism, english, communications, marketing or related field is beneficial but not required
Responsibilities
- Assist with the development of a content strategy aligned with the college strategic priorities and the resulting communication goals
- Collaborate with college schools/ centers/programs/departments to plan and develop content for their program needs
- Directly support content development with the writing of articles, press releases and internal communications
- Engage in active prospecting – connecting with college faculty/ staff and university partners as well as scanning other lead sources for story ideas
- Collect, monitor and analyze performance metrics for articles and e-newsletters, and suggest improvements accordingly
- Work with the graphic designer to provide content for webpages and collateral.
- Further support the role with event promotion by creating body copy for web portals, invitations, ads, etc.
- Work with team members in developing social media campaign ideas and video storyboards that support broader communication goals
- Other duties as assigned
Benefits
- paid vacation
- sick leave
- parental leave
- community service leave
- 19 paid holidays annually
- high-quality health insurance options
- retirement benefits through the Virginia Retirement System
- Tuition Waiver Program for undergraduate and graduate courses taken at JMU
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
