Communications Lead

Suzuki Motor USA, LLC•Brea, CA

5h•$85,000 - $95,000•Onsite

About The Position

This role leads the production and delivery of advertising and promotional materials for Suzuki motorcycle and ATV dealers. The Communications Lead will collaborate with partner companies on local and regional advertising, product launch kits, and other promotional materials. Responsibilities include copy editing, proofreading, presenting to sales and marketing teams, communicating changes, and occasional in-house graphic design. The position also involves analyzing Communication Department projects against divisional sales and inventory goals, maintaining an asset library, and managing the trafficking of internal forms, contracts, and agreements for timely review and approval. Additionally, the role assesses product placement and integration opportunities, acting as a point of contact from launch to execution. Inter-departmental support for PR, events, and racing is expected, as is assistance with new product launches to media and SMO staff, requiring efficient coordination of logistics and external partners. Management of the press fleet, including inventory, tracking, and reporting, is also a key function. The role contributes to the development of internal communication channels to inform dealers about Suzuki support programs and marketing initiatives. Travel to industry and consumer events, business meetings, and dealer visits is required, including assisting with display material development for select events.

Requirements

Four-year college degree in Marketing, Communications or Public Relations preferred, other degrees considered.
Minimum of four years’ experience in powersports marketing related field.
Public relations to both consumer and industry press also beneficial.
Advanced writing and proofreading skills.
Familiarity with AP Style writing.
Competent copywriting, editing, presentation and communication skills in various formats.
Knowledge of content management systems, analytics, Microsoft Office Suite, major social media platforms, and various imaging software.
Proficiency in digital marketing tools and social media platforms.
Excellent interpersonal, organizational and presentation skills required.
A creative mindset with the ability to generate innovative ideas.
Flexibility and the ability to handle multiple priorities simultaneously are needed.
Knowledge of the automotive and/or motorcycle industry required.
Ability to ride, transport, load, and unload motorcycle and ATV.
Ability to travel up to 30% of the time, often on short notice.
Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, and to attend meetings at various sites within and away from the office; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone.

Nice To Haves

Strong computer skills and working knowledge of Adobe CC, (Photoshop, Illustrator, etc.) is beneficial.

Responsibilities

Lead the production and delivery of advertising and promotional materials used by Suzuki motorcycle and ATV dealers.
Work with partner companies (agencies, vendors, etc.) on local and regional advertising, product launch kits, and other promotional materials.
Perform copy editing/proofing, presentation to sales and marketing, and communication of changes.
Conduct in-house graphic design work as needed.
Analyze Communication Department projects and compare to results of divisional sales and inventory goals.
Maintain library of assets including, but not limited to: logos, model images, photoshoots, etc.
Manage trafficking of internal forms, contracts and agreements for timely review and approval, including factory suspense forms, paperwork for give-aways, partnerships, RFP's, etc.
Assess product placement and product integration opportunities.
Act as point of contact and manage project details from launch to execution.
Provide inter- departmental support on an as-needed basis including PR, events, racing, etc.
Assist with the successful launch of new products to endemic media, non-endemic media, and SMO staff by helping with new-model press introductions.
Coordinate efficient communications and organization with internal and external logistics, tech service, and outside partners such as photographers and others.
Assist with management of Suzuki Motorcycle, ATV, and scooter press fleet.
Help the department efficiently manage the press fleet inventory, tracking, and reporting.
Assist in the development and creation of the company’s internal communications channels to inform dealers of Suzuki support programs, marketing tools, and direction.
Travel to Suzuki’s industry and consumer events, business meetings, and dealer visits to represent Suzuki at the highest level.
Assist with the development of display materials for select events.