Communications & Engagement Specialist

Brock University•St. Catharines, ON

7d•CA$67,721 - CA$108,353•Hybrid

About The Position

Reporting to the Associate Director, Graduate Education Engagement, the Communications & Engagement Specialist is responsible for the management, development, and implementation of the strategic design and execution of all internal communications and marketing projects in the Faculty of Graduate Studies and Postdoctoral Affairs (FGSPA). This role plays an integral part in supporting student retention initiatives by producing content targeted at enriching the current student experience at Brock. The Specialist liaises with the University Marketing and Communications department, committees/student groups, and all Graduate Program Faculties across campus to ensure all University branding and standards are met. The position is responsible for engaging current students in available professional development initiatives and for sharing the research success stories of graduate students.

Requirements

Undergraduate degree in a related field of study (i.e., Digital Humanities, Marketing, Communications, etc.).
A minimum of two (2) years of experience in communications, media relations, public relations, or marketing.
Experience in managing a brand account.
Strong portfolio demonstrating an ability to conceptualize, design, and execute strategic, results-driven creative suited to engage audiences across multiple channels and platforms.
Ability to design graphics, ensuring professional appearance and consistency with brand/accessibility standards.
Detailed knowledge of computer application skills including Microsoft Office Outlook, Excel, PowerPoint, Publisher, Adobe Acrobat, web applications, and social media platforms (Facebook, Twitter, LinkedIn, Instagram, Hootsuite, etc.), as well as WordPress CMS.
Demonstrated prior experience managing and creating website content (maintenance, design, editing, creating) for more than one department.
Strong project management, brand management, and marketing research skills, and the ability to effectively manage multiple projects from conception to implementation and work effectively with employees at all levels.

Nice To Haves

Familiarity with Web Accessibility standards and designing for inclusive experiences.
Knowledge of Google Analytics, as well as Google and Facebook advertising.
Working knowledge of filming and video production, and basic understanding of graphic design concepts and programs.

Responsibilities

Develop detailed work plans, project schedules, resource plans, and briefings across the FGSPA portfolio on an ongoing basis.
Create content and prepare all student communications for current graduate students, including weekly newsletters, emails and letters, and videos, ensuring compliance with accessibility and branding standards.
Prepare speaking notes for the Dean and Associate Dean of Graduate Studies for Faculty events.
Develop comprehensive, cohesive, and branded graphic design as well as formatting and editing for all Faculty of Graduate Studies and Postdoctoral Affairs reports and materials.
Coordinate on-campus branding/signage in partnership with the Marketing and Communications team.
Provide communications support for signature events, such as convocation experience, knowledge translation competitions, graduate student conferences, and orientation (i.e., design branded materials, promote, advertise, write content, photography, etc.).
Act as the internal lead for FGSPA Campaign Monitor email management software and ensure internal and external lists are being used and managed properly in accordance with relevant legislation (i.e., Freedom of Information and Protection of Privacy Act, Canada’s Anti-Spam legislation, etc.).
Build a digital brand community across all graduate study faculties.
Manage the Faculty of Graduate Studies and Postdoctoral Affairs website and sub-sites and establish a content strategy, including daily content creation and maintenance, regular content audits to ensure accessibility and search engine optimization, and supporting web maintainers via editing support and best practices.
Support and work collaboratively with staff from University Marketing & Communications on website standards, web content placement, and special messages to share graduate studies content via the University main webpage.
Plan, create, execute, upload, and maintain innovative, creative, vibrant, and engaging video content to highlight graduate students' impact on the community.
Write impactful Brock news stories (i.e., student funding and research opportunities, student success stories, and Faculty initiatives).