Communications Director

Chapel Pointe•Hudsonville, MI

About The Position

The Communications Director will translate vision, ministry, and programmatic strategies into communication and marketing plans, messages, and materials to inform and engage with church audiences across multiple media and digital platforms. This role involves strategic leadership in developing and executing comprehensive communication strategies, overseeing digital channels, supporting various ministries, and managing departmental operations.

Requirements

An authentic and passionate Christian walk
Consistent personal habits of prayer, Bible study, and giving
Understands and embraces the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
A heart for the local church, a growing relationship with Jesus Christ and a passion to use communications to reach others
Relates well to all kinds of people, builds effective relationships, communicates effectively both interpersonally and corporately
Committed to improvement, seeks constructive criticism, understands strengths and weaknesses
Action-oriented and displays focus, passion and initiative
Organized, creative thinker and highly productive, working in a fast-paced environment
Excellent written and oral communication skills
Degree or relevant experience in communications, media, or related field
3-4 years experience in communications and social media required
Project management experience required
Proficient in Creative Suite programs, such as Photoshop, InDesign, and Illustrator

Nice To Haves

ministry related experience a plus

Responsibilities

Develop and lead a comprehensive communication and marketing strategy aligned with Chapel Pointe vision, guided by core values with the outcome being to help people engage in next steps in discipleship
Define and track key communication metrics (engagement, reach, next steps, attendance impact) and use insights to refine strategy
Build and implement scalable systems, workflows, and tools that support communication across ministries
Oversee project management systems and processes to ensure to keep multiple initiatives on track simultaneously
Serve as the primary steward of the Chapel Pointe brand, ensuring consistency across all ministries, platforms, and campaigns
Lead creative direction for all design and promotional materials related to church-wide activities ensuring creativity, excellence and effectiveness
Develop and multiply leaders (both staff and volunteer) within the communication department
Develop policy and procedures related to media relations and crisis communication
Lead all efforts related to the creation, strategy, and execution of Chapel Pointe digital communication channels including the website, app, social media, and other platforms
Oversee the user experience, content strategy and functionality across all digital channels
Oversee execution of the weekly livestream experience in partnership with production
Develop platform specific strategies to increase engagement on various social media (e.g., Facebook, X, Instagram)
Lead messaging and strategy for social media advertising campaigns
Ensure digital platforms (e.g., website) remain up to date and current in its functionality
Execute all deliverables needed for Sunday Services
Project manage all ministry campaigns to ensure execution of deliverables on time, on budget and on brand
Partner with ministry leaders to translate their goals into clear, actionable communication plans
Execute inside marketing campaigns for ministry events
Execute team performance reviews, set performance goals, and provide feedback for salary increases
Support the hiring, performance management, discipleship and promotion processes for the digital ministries team
Monitor and manage departmental budgets to ensure fiscal health and alignment
Implement long-term strategies to ensure operational success and sustainability