Communications & Digital Content Specialist

Universities of Wisconsin•Madison, WI

2d•$65,000 - $75,000•Hybrid

About The Position

The Ebling Library for the Health Sciences seeks a passionate, dynamic, and creative Communications and Digital Content Specialist to join its team. This position will develop and execute comprehensive communications strategies, manage digital and print outputs, and ensure consistent, accessible, and compelling messaging. The person in this role will work closely with library staff to identify editorial needs, craft high-quality content, and maintain strong brand and style standards while aligning with SMPH and institutional communications guidance. This position oversees and manages: the library’s strategy for website content; all written and visual library communication for external parties and stakeholders, including the biannual library newsletter, regularly occurring news and announcements, and possible annual report via a variety of platforms and means; the creation, updating, and maintenance of library branding and style guides for written and visual communications; the library’s social media accounts; the creation and maintenance of consistent library signage within and outside the library. This position may require some work to be performed in--person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. The work schedule is flexible and will be determined at the time of hire. Candidates who demonstrate the following knowledge, skills, and abilities will be given first consideration Experience using WordPress, experience working in or with libraries

Requirements

Minimum 3 years of experience in communications and/or marketing
Excellent project management and organizational skills, and ability to balance multiple projects at one time
Demonstrated skill in written and oral communication
Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills
Experience with website content management systems (e.g. WordPress)
Experience using graphic design tools (e.g. Adobe Creative Suite) to create promotional and/or educational for multiple audiences
Proficiency with social media tools and communications strategy
Proven experience in communications, marketing, and web design

Nice To Haves

Experience working within health sciences, higher education, and/or libraries
Experience developing, applying, or enforcing digital accessibility standards
Bachelor‘s Degree with focus in Communications or Marketing, preferred

Responsibilities

Determines strategy for website content
Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
Monitors reach and effectiveness of communication campaigns, projects, and initiatives
Reviews, edits, produces, and troubleshoots content for website and online presence
Provides project management and execution of communications programs, initiatives, and tactical plans
Plans editorial content according to established goals and objects
Communicates with stakeholders to verify requests and identify editorial resources
Develops blog and social content based on local programming, events, and educational services.