Communications Coordinator

The Wildlife Center of Virginia (WCV)•Waynesboro, VA

9d•Hybrid

About The Position

The Communications Coordinator plays a key role in advancing the mission of the Wildlife Center by helping teach the world to care about and care for wildlife and the environment. Working closely with the Director of Outreach and other departments, the Communications Coordinator develops and manages a wide range of content that highlights the Center’s work, including website stories, social media posts, newsletters, press releases, and photo and video assets. Through compelling storytelling and audience engagement, the Communications Coordinator helps grow the Center’s reach and strengthen connections with supporters and the public.

Requirements

High School Diploma
Commitment to wildlife, conservation, and the environment
Professional appearance and demeanor
Valid driver’s license
One year in a relevant field
Strong communication, writing, and editing skills
Ability to maintain consistent organizational messaging and voice across communication platforms.
Ability to adapt communication style for different audiences and platforms.
Demonstrated experience with social media platforms, audience engagement, and digital communication best practices.
Strong computer proficiency; experience with website management is a plus
Strong judgment and professionalism when representing the organization publicly and online.
Comfort working with photography, digital media, and visual storytelling.
Creativity and enthusiasm for engaging diverse audiences through storytelling and digital communication.
Ability to organize work, set priorities, and meet deadlines
Meticulous attention to detail, with strong organization skills
Ability to work calmly under pressure in a fast-paced environment
Self-motivated, flexible, and adaptable, with strong time management skills and a willingness to take on new responsibilities
Professional appearance and demeanor for both workplace and donor interactions.
Commitment to wildlife, conservation, and the environment
Ability to sit or stand at a computer for long periods of time

Nice To Haves

Bachelor’s degree in environmental sciences or communications
Basic video editing and graphic design skills

Responsibilities

Develop and manage communications content in alignment with the Center’s Strategic Communications Plan.
Coordinate the development and publication of stories that highlight the Center’s work, patients, programs, and impact.
Manage website content, including formatting, publishing, and maintaining a diverse range of mission-driven content.
Create and schedule social media content while staying informed on evolving social media trends, audience engagement strategies, and best practices.
Monitor website and digital engagement metrics to assess content performance and identify trends.
Conduct regular website audits and content reviews to ensure information remains current and accurate.
Organize and maintain photo and video assets to support storytelling, publications, and efficient internal use.
Write and distribute monthly newsletters and Caring for Critters updates to engage supporters, donors, and the public.
Coordinate the production of video content, as needed.
Under the guidance of the Director of Outreach, draft and distribute press releases and media materials to increase awareness of the Wildlife Center’s work.
Assist with time-sensitive communications needs and media requests, as needed.
Cultivate and maintain relationships with media contacts to increase the Center’s media presence.
Capture and organize photo, video, and b-roll assets for use in media outreach and communications efforts.
Participate in outreach activities, including the online moderated discussion, assisting with Center tours, and contributing to professional training programs.
Contribute to the training and mentorship of outreach externs and students, as opportunities arise.
Support Center events and outreach initiatives, including donor cultivation events, the Annual Gala, and the Call of the Wild Conference.
Assist with additional communications and outreach projects as assigned.