Communications and Marketing Director

RiverStone Health•Billings, MT

45d•$78,723 - $115,655

About The Position

This position provides both strategic and operational leadership to the functions of the organization, ensuring a strategic role in supporting the growth, development and strengthening of the organization to achieve its long-term programmatic and financial objectives. This position represents the values, ideals, priorities and messages across RiverStone Health by leading the development and implementation of coordinated communications in support of RiverStone Health's mission to improve life, health and safety.

Requirements

Five years of public relations/communications experience.
Two years of leadership / supervisory experience
Photography, videography and graphic design experience.
Experience in Adobe Creative Cloud Suite, Canva, and/or Office365
Experience in WordPress
Bachelor's degree in communications, public relations, journalism, broadcast journalism, marketing, public health, or related field.
Any combination of experience and training which provides the equivalent scope of knowledge, skills, and abilities necessary to perform the work.
Valid Montana driver's license
Proof of vehicle insurance
Required to obtain on-the-job training in Incident Command System courses 100, 200, 700, 300, 400 as well as basic PIO training.
Ability to maintain a calm and measured response during difficult interactions or challenging matters such as a disaster or emergency.
Ability to educate staff and show through example, the significance and meaning of working collaboratively to maintain a positive work environment.
Ability to conceive and pitch compelling story ideas across various media platforms.
Excellent critical thinking, listening, written and oral communication skills.
Excellent presentation and public speaking skills.
Computer literacy in Office 365, WordPress & Adobe Creative Suite
Knowledge of modern office procedures, practices, and equipment.
Ability to display non-judgmental and empathetic listening skills.
High degree of detail-oriented skill level.
Knowledge and understanding of protected sensitive patient health information (HIPAA) and confidentiality.
Ability to work collaboratively and maintain a positive work environment.
Ability to perform job duties with integrity and innovation to ensure completion and a high level of quality.
Ability to understand and adhere to required administrative policies and procedures.
Creative thinking and problem-solving skills.
Proven team-player, communicating and coordinating regularly with others to maximize effectiveness and efficiency of organizational operations and activities.
Knowledge and experience in using multiple social media platforms.

Nice To Haves

Master's degree in communications, public relations, journalism, broadcast journalism, marketing, public health, or related field.
Existing relationships with key news media journalists in Montana / Billings Markets.

Responsibilities

Serves as a member of the Cross-Directors Leadership Team to provide strategic direction for organizational communication and external public affairs.
Responsible for leadership, development, implementation and oversight of a comprehensive communications and marketing plan, positioning the organization as a regional and national leader on significant health matters and raising its profile among key audiences.
Cultivates new relationships and strengthens existing ones with the organization's stakeholders, including board members, elected officials, public-sector leadership, private-sector partners and other thought leaders.
As needed, provides communication guidance and support to the Board of Health, RiverStone Health Clinic Board, and other volunteer-based organizational committees.
Develops, implements, and evaluates communication plans, messaging, earned and paid media, and public relations which build and strengthen the organization's reputation while supporting strategic initiatives and adhering to brand standards.
Works to ensure the financial success of the organization by researching, planning, and implementing communication strategies and initiatives to increase market share and visibility.
Engage with external consultants and contractors, providing input and guidance for publication design, communications strategy, media mix and ad placement.
Works with subject matter experts to research, write and release information to the news media including news releases, guest columns, journal articles, fact sheets, brochures, etc.
Develops and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the work and the impact of the organization. Serves as organizational spokesperson to outside media and organizations, as directed.
Research and implement organizational strategies to utilize existing and emerging social media and digital communication tools.
Prepares and trains subject matter experts to help effectively communicate key concepts to various news media sources to ensure that the base of quality organizational spokespeople is maintained and expanded.
Actively promotes RiverStone Health programs and services through community outreach activities, presentations, and community representation.
Participates in assigned internal work teams, committees, project groups and coalition building that positions and advances RiverStone Health's core goals of being a Provider, Partner, and Employer of Choice.
Monitors external and internal environment to ensure that issues that could detrimentally impact the organization are proactively handled through appropriate messaging and communication channels.
Collaborates with subject matter experts and leaders across the organization to maintain accuracy of RiverStone Health website.
Reviews text, design and images in marketing and other communications documents for accuracy, readability, professional design and RiverStone Health brand standards.
Oversee the creation of digital and print design materials, photos, and videos for internal and external marketing and communications.
Responds to media inquiries and connects the media with appropriate subject matter experts across the organization.
Attends meetings, workshops, and training sessions and review publications and audio-visual materials to become and remain current of principles, practices, and new developments in assigned work areas.
Serves as organizational Public Information Officer (PIO) during declared public health emergencies, incidents, or events requiring activation of healthcare incident command.
Directs the work of staff, establishes work schedules, reviews and approves timesheets.
Provides professional development, training, and support for assigned staff.
Works in collaboration with Human Resources when recruiting, hiring, and onboarding; encountering behavior, performance, or reliability issues; and when staff request extended leave, or work accommodations.
Completes regular performance appraisals; handles employee relations incidents in a timely manner.
Keeps current on best supervision practices through research and training, ensuring compliance with applicable policies and procedures.
Perform other duties as assigned in support of RiverStone Health's mission and goals.