Director of Marketing and Communications

JobSiteCare

About The Position

The Director of Marketing & Communications will be a key member of the commercial team, responsible for developing and executing integrated marketing and communications strategies across WCI's portfolio of brands. This role requires a strategic thinker with deep expertise in B2B marketing, brand management, and multi-channel campaign execution. The Director will work closely with the CCO, sales leadership, and other executives to drive brand awareness, lead generation, and market positioning for both JobSiteCare and WorldClinic.

Requirements

Bachelor's degree in marketing, Communications, Business Administration, or related field; MBA preferred.
10+ years of progressive marketing experience with at least 5 years in a senior leadership role.
Proven track record managing marketing budgets and demonstrating measurable ROI.
Experience in B2B marketing, preferably in healthcare, insurance, or professional services industries.
Deep knowledge of digital marketing channels including SEO, SEM, paid social, email marketing, and marketing automation; relevant traditional marketing channels relevant to WorldClinic and JobSiteCare target audiences.
Demonstrated success developing and executing integrated marketing campaigns that drive lead generation and revenue growth.
Strong content marketing and storytelling capabilities with excellent writing and editing skills.
Experience with marketing analytics, CRM systems (Salesforce preferred), and marketing automation platforms.
Strategic mindset with ability to translate business objectives into actionable marketing plans.
Proven ability to build, lead, and develop high-performing teams.
Strong project management skills with ability to manage multiple priorities and deadlines.
Collaborative leadership style with experience working cross-functionally.
Exceptional written and verbal communication skills.
Strong presentation skills with ability to influence stakeholders at all levels.
Experience managing agency relationships and external vendors.
Comfortable in a fast-paced, entrepreneurial environment, agile with strategy and execution.

Nice To Haves

Knowledge of construction and/or insurance industry markets.
Experience with brand development and repositioning initiatives.
Background in corporate communications and public relations.
Familiarity with compliance and regulatory considerations in healthcare marketing.

Responsibilities

Develop and execute comprehensive marketing and communications strategies that align with WCI's business objectives and drive growth across JobSiteCare and WorldClinic.
Create and manage integrated campaigns that generate qualified leads and support the sales pipeline for both B2B and enterprise markets.
Establish and track key performance metrics to measure marketing effectiveness and ROI.
Oversee brand strategy and positioning for WCI's portfolio, ensuring consistent, compelling messaging across all touchpoints.
Develop and maintain brand guidelines, voice, and visual identity standards.
Craft compelling narratives that differentiate WCI's solutions in the construction, insurance, and corporate healthcare markets.
Lead digital marketing initiatives including SEO, SEM, paid social media, email marketing, and website optimization.
Oversee content marketing strategy, including thought leadership, case studies, whitepapers, and blog content.
Manage marketing automation platforms and CRM integration to nurture leads and track customer journeys.
Develop and execute internal and external communications strategies.
Manage media relations, press releases, and crisis communications.
Oversee executive communications and thought leadership initiatives.
Monitor construction, insurance, and healthcare industry trends, competitive landscape, and customer insights.
Conduct market research to identify new opportunities and inform strategic decision-making.
Leverage data and analytics to continuously optimize marketing performance.
Partner closely with sales and business development teams to align marketing efforts with revenue goals.
Collaborate with product and operations teams to support new service launches and customer success initiatives.
Work with external agencies, vendors, and partners to extend marketing capabilities.
Develop and manage marketing budgets, ensuring efficient resource allocation and maximum ROI.
Oversee relationships with agencies, contractors, and marketing technology vendors.
Build and lead a high-performing marketing team as the organization grows.
Represent WCI at industry conferences, trade shows, and networking events.
Coordinates and staff exhibit booths at key industry events.
Identify and pursue speaking opportunities and awards programs.
Compile and present marketing performance data and insights for leadership review.
Support sales enablement with presentations, collateral, and competitive intelligence.
Contribute strategic planning and business development initiatives.
Perform other duties and assist with special projects as requested.