Communications and Marketing Coordinator, Arts and Entertainment

City of Elkhart•Elkhart, IN

1d•Onsite

About The Position

The Lerner Theatre, a cultural landmark in Elkhart, is seeking a creative and strategic marketing professional to join their team. This role is crucial for growing the audience and deepening the community impact of the venue. The ideal candidate will have a passion for the arts, a strong marketing acumen, and the drive to ensure the historic venue thrives. This position serves as a key communicator and facilitator for the development, execution, and measurement of overall marketing and PR efforts, aiming to increase brand exposure, engagement, and opportunity through collaboration with downtown assets, positioning The Lerner Theatre as a complete destination.

Requirements

Four-year degree in Marketing or Communications, or equivalent experience in a related field.
Minimum of two years of marketing or communications experience in an active leadership or management role.
Strong and effective communication skills.
Highly developed grammar skills while maintaining the “voice” of The Lerner.
Strong crisis management and decision-making abilities.
Demonstrated teamwork skills.
Ability to participate as a team member or manage the efforts of a large, diverse, and creative team.
Entrepreneurial spirit with a proven track record in project and team management, strategic planning, and achieving short-term and long-term marketing goals.
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contributions.
Commitment to continuous learning.
Ability to speak on both television and radio.
Knowledge of social media management and digital marketing strategies with a demonstrated track record.
Demonstrated effectiveness in communicating with internal and external customers.
Desire to maintain and develop customer-focused relationships.
Ability to see the big picture and provide useful advice within areas of responsibility.
Skill and flexibility to lead in an environment of constant change.
Experience working in a flexible, employee-empowered environment.
Familiarity with marketing tools including PR, written communication, website and social media development, market research, product packaging, Microsoft and Adobe products, visual communication software, and creative services.
Experience managing external PR and communication consulting contractors.
Ability to anticipate project needs, discern priorities, and meet deadlines with minimal supervision.
Strong multitasking abilities.
Guest-centric attitude, recognizing that the role requires both physical and emotional labor.

Nice To Haves

Development experience preferred.
Experience in the entertainment or venue industry is a plus.

Responsibilities

Execute and assist with the overall marketing strategy, branding, and execution of plans for The Lerner and Friends of The Lerner brands, including downtown events and Lerner shows.
Analyze the effectiveness of marketing efforts and results across all areas of responsibility.
Provide input in the creation and execution of creative marketing and promotional plans and media buys with local and regional media partners, including negotiation of rates and implementation of paid and trade advertising schedules.
Research and evaluate new local and regional marketing opportunities in support of Lerner and Friends of The Lerner branding and event or show-specific needs.
Coordinate and communicate information with third-party marketing teams including public relations, social media, and advertising agencies supporting The Lerner.
Oversee all third-party marketing invoices, coordinate payments, and maintain detailed financial records.
Work with development teams and alliances to create and market new products and events related to assigned responsibilities.
Assist Friends of The Lerner with fundraising and development distributions, including facilitation of collaborative materials, participation in donor events, and increasing awareness of giving opportunities.
Develop and manage media relationships across multiple media distribution channels to maximize value and results.
Ensure effective, branded marketing communications including the organization’s websites, print communications, development efforts, and advertising.
Collaborate with team members and research proven tactics to position the organization for immediate success, long-term growth, and achievement of established goals.
Perform special event work related to Lerner and downtown event activity as required, including setup and event management.
Manage and oversee all electronic and social media platforms using available resources.
Develop and maintain marketing budgets, tracking requirements, purchase orders, and other marketing-related items across multiple budgets managed by this position.
Assist in facilitation and support of additional projects as requested.
Perform other miscellaneous duties as assigned.