Communications and Digital Strategy Coordinator

Old Town School of Folk Music • Chicago, IL

1d

About The Position

The Old Town School of Folk Music is seeking a reliable and detailed Communications and Digital Strategy Coordinator for its Community Ventures program, supporting the School’s Music Moves initiative and School Partnerships program. This position blends creativity, storytelling, digital strategy, and administrative support to grow community engagement, expand program visibility, and ensure brand cohesion across initiatives. While Music Moves responsibilities are primarily external-facing, including digital campaigns, social media, and community outreach, School Partnerships responsibilities are web content, internal-facing, developing program materials, branding, and partner communications. This role is flexible and may evolve to include additional cross-departmental projects.

Requirements

• Proficiency with Google Suite and Canva (or comparable software).
• Strong writing skills with ability to craft press releases, newsletters, and marketing copy.
• Photography and video skills, including capturing live performances, vertical video, and partner events.
• Excellent organizational skills, including file management and cross-team coordination.
• Strong interpersonal skills with the ability to build trust and engage program participants and partners.
• Experience managing social media platforms (Instagram, Facebook, TikTok, YouTube) and using scheduling/analytics tools.
• Demonstrated interest in serving communities through the arts, with evidence of working with or advocating for marginalized communities.
• Availability for evening and weekend classes, performances, and events.
• Access to reliable transportation for outreach and street team activities.
• Interest in exploring new platforms for community engagement or new audience acquisition.

Nice To Haves

• Proficiency with Adobe Creative Suite.
• Familiarity with content management systems (e.g., WordPress, Squarespace).
• Background in or strong interest in the performing arts, with an eye for capturing performance.
• Familiarity with project and file management tools (e.g., Dropbox).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Experience in grassroots or street team marketing.
• Experience collaborating with creative contractors (photographers, videographers, designers).
• Experience managing marketing and communications for school or community partnerships.

Responsibilities

• Design and execute digital campaigns across Instagram, Facebook, TikTok, and YouTube to increase visibility, grow audiences, and drive participation.
• Develop original content (photo, video, copy) highlighting events, classes, and community impact.
• Capture and edit live video at performances and classes for timely social media use.
• Lead the street team and implement outreach strategies to promote events and programming.
• Build trust with program participants to ensure authentic storytelling and media capture.
• Collect reviews and testimonials from attendees to strengthen impact storytelling.
• Write or co-write press releases and coordinate with media outlets.
• Collaborate with the main campus marketing team to coordinate campaigns and cross-promotional opportunities.
• Help to develop internal marketing and communications assets, including catalogs, brochures, presentations, and program collateral.
• Align School Partnerships branding with Old Town School’s overarching brand guidelines for all materials shared with schools, vendors, and partners.
• Support cross-departmental collaboration by providing materials and digital assets for internal initiatives and partner outreach.
• Assist in planning and coordinating School Partnerships programs by contributing to strategic and operational materials.
• Explore and implement new ways to document, promote, and share School Partnerships offerings internally and with prospective partners.
• Maintain organized systems for digital files, media assets, and communications materials to support smooth operations across programs.
• Partner with program managers and leadership to align communications with organizational priorities and values.
• Contribute to creative projects and campaigns that may span multiple programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed