Communications Advisor-Customer Marketing Comm

Baker Hughes•US-TX-OTHER TEXAS, TX

About The Position

This role is focused on reinventing the social media strategy to build an influence ecosystem, moving beyond channels and followers. The goal is to transform the company into an industry and energy destination by elevating executives, engineers, researchers, and subject matter experts. The position will serve as the innovation engine for digital engagement, evaluating emerging platforms and technologies, piloting AI-assisted content creation, and testing new content formats. It involves embedding social media as a shared enterprise capability by building governance models, enabling leaders to contribute expertise, and establishing employee advocacy frameworks. The role also focuses on creating world-class content systems through orchestration, transforming technical expertise into audience-first storytelling, and developing platform-native content experiences. Owning community and conversation involves developing social listening programs, building engagement strategies, identifying risks, and establishing response playbooks. Finally, the position is responsible for delivering business intelligence and measurement, redefining success metrics beyond traditional KPIs to include business impact.

Requirements

10+ years in social media, digital strategy, communications, brand or content leadership
Experience building enterprise-scale social media programs
Strong understanding of audience development and influence-building
Experience leading cross-functional transformation initiatives
Expertise in executive communications and thought leadership
Experience managing agencies, technology platforms and analytics programs
Demonstrated success driving innovation and organizational change

Responsibilities

Develop a multi-year vision for social innovation
Identify emerging behaviors, technologies and platforms before competitors
Redefine how the organization creates and distributes expertise
Establish audience-first content models
Build social experiences that create participation rather than passive consumption
Challenge legacy KPIs and introduce business-impact measurement
Partner with our leadership team on integrating strategies for executives and technical experts
Build programs that elevate engineers, researchers and subject matter experts
Expand industry influence through strategic partnerships and communities
Create new formats that simplify complex technologies
Position the company as the interpreter of industry change rather than simply a reporter of news
Evaluate emerging platforms and technologies
Pilot AI-assisted content creation workflows
Test new content formats and audience engagement models
Introduce interactive, immersive and community-driven experiences
Create an experimentation framework with rapid testing and learning
Build governance models, workflows and RACI structures
Develop functional champions across the organization
Enable business leaders to contribute expertise
Create scalable intake and content planning processes
Deliver enterprise training and capability-building programs
Establish employee advocacy frameworks and activation plans
Build repeatable content engines around strategic priorities
Transform technical expertise into audience-first storytelling
Develop platform-native content experiences
Establish creative frameworks and distinctive visual treatments
Align content formats to audience behaviors and platform strengths
Develop social listening and intelligence programs
Build community engagement strategies
Identify emerging risks and opportunities
Establish response playbooks and escalation procedures
Turn audience insights into business recommendations
Move beyond Impressions, Followers, Engagement rate and measure Share of voice, Influence growth, Thought leadership authority, Reputation impact, Executive visibility, Employee advocacy participation, Business contribution, Conversion and demand influence