Communication Strategist

State of Oklahoma • Oklahoma City, OK

2d • Onsite

About The Position

The Communication Strategist determines communication strategies and designs the elements for grant campaigns and grantee support. The Communication Strategist works with internal Campaign Managers, Communication Specialists, Quality & Performance staff, Program Architects, Program Managers, and external contractors to ensure TSET communicates through the appropriate channels to reach intended audiences about funding opportunities and program successes. The Communication Strategist also works closely with TSET partners and the TSET Event and Outreach Coordinator to provide communication and public relations support to further the impact and reach of TSET programs.

Requirements

• All aspects of and experience in public relations, advertising, and social-marketing principles, methods, and tactics.
• Advanced usage of the English language, including grammar and composition.
• Project management processes and understanding of project management and leadership.
• AP style.
• Proficiency in Microsoft Windows and Microsoft Office products.
• Message framing, news and report writing and research, publishing techniques and procedures, media monitoring and analyses.
• Developing and implementing performance metrics (KPIs) for program communications.
• Strong storytelling capabilities, including identifying story opportunities, conducting interviews, and producing polished narratives that align with strategic messaging.
• Strong customer service.
• Attention to detail.
• Collaboration and ability to work with team members to achieve agency goals.
• Analytical and problem-solving skills.
• Manage change effectively.
• Practice and uphold public relations principles and code of ethics.
• Conduct research, analyze, and communicate results.
• Plan, organize, and direct the work of support staff and monitor project timelines.
• Build trust and serve as an accessible, responsive resource for grantees seeking communication and branding support.
• Bachelor’s degree in public relations, advertising, marketing, communication, journalism or a related field.
• A minimum of three years of professional-level experience utilizing public relations principles and techniques, marketing and graphic design terminology, and practices.

Nice To Haves

• Salesforce experience helpful.

Responsibilities

• Actively supports TSET’s commitment to preventing cancer and cardiovascular disease in Oklahomans and creating healthier places for all Oklahomans to live, work, learn, and play.
• Serves as the primary point of contact for grantee communication needs, including: Reviews and enforces branding and logo guidelines. Provides feedback and approval on grantee-produced signage, communication materials, plans, and reports. Evaluates and approves grantee sponsorships and signage requests. Supports the development of comprehensive communication plans. Coordinates with TSET staff to fulfill grantee event-related needs.
• Offers consultation and technical assistance as needed to local program and project coordinators in public relations (including news writing, media relations, event and sponsorship planning), advertising, and social marketing.
• Assists grantees in integrating messaging research into communications efforts.
• Identifies strategic communication or marketing opportunities for new programs and grants in conjunction with Program Architects and works with appropriate Strategic Communication staff to execute.
• Determines strategic outcomes and measures for programmatic marketing needs.
• Receives media recommendations from program evaluations and determines the best course for enhancing communication around those programs.
• Works collaboratively with TSET grantees and internal staff to gather and share success stories about the grants, programs, and initiatives that TSET funds (or in which TSET funds are being leveraged) for public and stakeholder audiences.
• Provides social marketing theory-based project planning, consultation, technical assistance, and training to TSET staff and grantees, as well as managing special projects related to grantee-oriented operations of TSET.
• Collaborates with other public and private organizations to enhance the agency’s programs, campaigns, and activities as directed by the Director of Strategic Communication.
• Establishes and maintains cooperative and collaborative relationships with program staff, grantees, contractors, and collaborative partners.
• Travels to grantee and partner locations throughout the state, as needed, to provide technical assistance, consultation, and communication support. Also travels in-state and out-of-state, as needed, to build capacity, provide training, or receive training.
• Performs other duties as assigned.

Benefits

• Benefit allowance based on dependents who are covered on health insurance.
• Several health, dental, and vision options for both employees and employees + dependents.
• 11 paid Holidays, 15 days of Vacation, and 15 days of Sick Leave per year.
• Retirement Savings Plans.
• Longevity Pay, based on the employee’s years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level