Commercialization Manager - Wellbeing & SDA

Electrolux Group•Charlotte, NC
•Onsite

About The Position

Electrolux is seeking a commercially minded, collaborative Commercialization Manager to support the Wellbeing & Small Domestic Appliances (SDA) business in North America. Based at the North American headquarters in Charlotte, North Carolina, this individual contributor translates Product Line strategy into executable commercialization plans that support profitable growth, product launches, and marketplace execution. The role serves as a day-to-day commercial integrator across Product Line, Sales, Finance, Pricing, Marketing, and Supply Chain, combining analytics, project leadership, and customer and channel planning. It reports to the Vice President of Commercial, North America and carries significant cross-functional influence and accountability for recommendations, plans, and execution.

Requirements

  • Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.
  • At least 5 years of progressive experience in commercialization, sales, category management, merchandising, product management, commercial strategy, finance, or a related field.
  • Demonstrated experience exporting new product introductions and translating strategy into executable commercial plans.
  • Strong analytical and financial acumen, including experience with business cases, pricing, volume, mix, revenue, and profitability analysis.
  • Ability to manage multiple complex initiatives and deliver results through cross-functional teams in a matrixed organization.
  • Advanced proficiency in Excel and PowerPoint and comfort using POS, syndicated market, and internal business reporting tools.
  • Clear written and verbal communication skills, including the ability to synthesize complex information into practical recommendations.
  • Working knowledge of assortment planning, promotional strategy, price architecture, demand planning, and launch management.

Nice To Haves

  • Experience in consumer durables, appliances, consumer electronics, home products, or another retail-driven industry.
  • Experience working with major retailers, e-commerce channels, distributors, or direct-to-consumer business models.
  • MBA or another relevant advanced degree.

Responsibilities

  • Translate Wellbeing & SDA portfolio strategy into commercialization plans covering product positioning, pricing, promotions, channel strategy, customer assortments, and launch sequencing.
  • Support budget, revenue, volume, mix, and profitability commitments through fact-based planning and disciplined execution.
  • Build business cases and scenario analyses for portfolio changes, pricing actions, and growth initiatives.
  • Identify category and channel growth opportunities using consumer insights, market trends, competitive intelligence, and internal performance data.
  • Provide business leadership with commercial recommendations that highlight opportunities, risks, trade-offs, and decisions required.
  • Lead the commercial workstream for new product introductions from business case development through launch readiness and post-launch evaluation.
  • Partner with Product Line and cross-functional teams to define launch objectives, target customers and channels, assortment strategy, price architecture, volume assumptions, and execution milestones.
  • Maintain commercialization timelines, track dependencies, identify risks, and drive resolution of launch-readiness gaps.
  • Develop launch toolkits and equip Sales and customer-facing teams with information, assets, samples, and business rationale for sell-in.
  • Conduct post-launch reviews against approved business cases and recommend corrective actions or improvements.
  • Serve as a commercial point of contact for Sales teams, providing category insights, product recommendations, and commercialization support.
  • Support customer planning and line reviews with customer-specific assortment, pricing, promotion, placement, and launch recommendations.
  • Partner with Sales to convert portfolio priorities into customer commitments while protecting brand positioning, profitable growth, and channel health.
  • Prepare materials and analyses for customer discussions and participate in key meetings as appropriate.
  • Monitor marketplace execution and work with Sales and other functions to address distribution, assortment, pricing, inventory, or promotional gaps.
  • Track and report commercial KPIs, including revenue, volume, price, mix, market share, distribution, launch performance, productivity, and profitability.
  • Use point-of-sale, market, competitive, consumer, and internal financial data to identify insights and improve decisions.
  • Create recurring performance updates and communicate concise, action-oriented recommendations to functional and business leaders.
  • Improve commercialization tools, routines, and reporting to strengthen visibility, accountability, and execution speed.
  • Maintain a structured view of portfolio assumptions, decisions, risks, and actions.
  • Coordinate across Product Line, Sales, Finance, Pricing, Marketing, Supply Chain, Demand Planning, and other partners to align plans and resolve execution issues.
  • Lead through influence in a matrixed environment, establishing roles, decisions, milestones, and follow-up without direct authority.
  • Facilitate working sessions and decision forums to move initiatives from analysis to action.
  • Build stakeholder relationships and promote fact-based, consumer-focused, accountable ways of working.
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