Commercial Therapeutic Area Lead

Sobi

About The Position

Sobi is an international biopharmaceutical company focused on rare diseases. We are dedicated to providing access to innovative treatments that transform life for people with rare diseases. We focus on two therapeutic areas – Haematology and Immunology – and also have a portfolio of Specialty Care products. Within Haematology, we have become a leading company in haemophilia, where we seek to shape new standards, optimize treatment, build evidence, create sustainable access and provide community support in haemophilia care. Our immunology portfolio, with three strongly growing products that each meet high unmet medical needs, represents a new focus that builds on our heritage in rare diseases. We continue to explore further external growth opportunities to strengthen our business and late-stage pipeline, so that we can continue giving more people living with rare diseases access to innovative treatments. The role of CEE Commercial Therapeutic Area Lead will report to the Commercial Therapeutic Area Director, Central and Eastern Europe, Russia and Japan and drive execution of commercial initiatives in our key markets to realize our ambitious plans.

Requirements

University level education in medical/science or marketing or other related and relevant discipline
7+ years experience in sales and marketing within the pharmaceutical industry, preferably in Haematology and/ or rare diseases
Successful track record of leading the launch and commercialization of specialized medicines in complex environments
Strong strategic and operational marketer, with experience in omni-channel engagement
Experience in working with KOLs in local country and/or internationally
Experience in both local and cross-country/regional roles preferred
Experience with managing sales teams and P&L preferred
Strong business acumen and analytically minded
Excellent organization and planning skills experience, with demonstrated ability to influence multi-stakeholders and deliver results on time and within budget
Multi-cultural, interpersonal with strong communication skills and patient focus
Able to develop strong relationships with colleagues, marketing partners and external suppliers/agencies in the region
Ambitious, proactive and energetic with a flexible outlook conducive to operating successfully in a dynamic environment
Be able to travel as needed
Fluency in written and spoken English. Other languages are an asset

Responsibilities

Drive the development and execution of the regional strategic and tactical plan for the launch of assigned brands and/or product portfolio in CEE
Support the markets with launch implementation being accountable for management of the product lifecycle
Drive Brand Team approach and work collaboratively in alignment with the Medical, Market Access, Country Managers, Customer Engagement Managers, Supply, Regulatory, Legal & Compliance, Finance and HR to optimize commercial success.
Establish strong relationships with Global Commercial organization to ensure alignment in brand strategy
Generate market insights to better understand the key market trends, market potential and competitive environment to drive proactive regional strategies and tactics in the markets
Develop regional communication plan for the given therapeutic area/-s including key elements of positioning, messaging, value proposition, creative campaign, and promotional components
Oversee and coordinate the cross-functional launch aspects for the brand, ensuring launch plans are developed and milestones are met.
Support the markets with the launch implementation plan, product growth strategy, differentiation and competitive strategy through the product lifecycle
Ensure stakeholder awareness of unmet needs and how our products can address these, in conjunction with the cross-functional and country teams, by executing the brand strategy across channels and audiences
Prepare and implement commercial Training programs for the Key account managers in the countries working closely with the customer engagement community and commercial Leads in the market clusters
Establish regular Brand Forum for communication, internal education, exchange and sharing experiences
Develop promotional tools and optimize omni-channel communication, including digital, media and social media tactics and leverage across the region
Establish regular touch points with the markets, market clusters and customer engagement teams aiming at review and monitoring performance, supply status, key account plans and local activities
Ensure appropriate allocation of investments and promotional resources, navigating to relevant P&L and efficiency on investment to optimize the performance of the brand/-s
Creating efficiencies in collaboration between the markets, clusters & platform teams at a product level by sharing and leveraging the best practices and launch excellence across the brands and markets
Create and implement regional educational initiatives (e.g. symposia, speaker's bureau, stand-alone events) to raise disease awareness in the region