Commercial Sales Associate
About The Position
Fairway Ford is seeking a motivated, relationship-driven Commercial Outside Sales Representative to grow our commercial and fleet vehicle business throughout Greenville and the Upstate. This position is ideal for a self-starter who enjoys meeting business owners, identifying transportation needs, and developing long-term customer relationships. For more than 60 years, family-owned and operated Fairway Automotive Group has served the Upstate of South Carolina. Our commercial operation is supported by Ford vehicles, pre-owned inventory, and the Fairway Ford Pro Elite Commercial Service facility, giving customers a dependable resource for vehicle acquisition, maintenance, and fleet support.
Requirements
- Proven ability to prospect, develop accounts, negotiate, and close sales.
- Strong communication, presentation, relationship-building, and customer-service skills.
- Self-motivated and organized, with the ability to manage a territory and work independently.
- Comfortable using CRM software, email, mobile devices, and standard business applications.
- High school diploma or equivalent required.
- Valid driver's license and an acceptable driving record required.
- Ability to travel throughout the assigned market and occasionally work outside standard business hours for customer or community events.
Nice To Haves
- Two or more years of successful sales experience is preferred, ideally in outside sales, automotive sales, fleet sales, commercial equipment, construction, or another business-to-business environment.
- Working knowledge of commercial vehicles, fleet operations, or business transportation needs is preferred.
- Additional education or sales training is preferred.
Responsibilities
- Develop new commercial business by prospecting companies, government organizations, municipalities, contractors, and fleet operators throughout the assigned territory.
- Conduct outside sales activities, including business visits, networking, cold calling, email outreach, referrals, and scheduled customer appointments.
- Manage the complete sales process from lead generation and qualification through vehicle presentation, negotiation, delivery, and post-sale follow-up.
- Assess customer needs by learning about vehicle usage, fleet size, replacement cycles, budgets, timelines, equipment requirements, and service expectations.
- Recommend appropriate solutions from Fairway Ford's commercial vehicle inventory, including trucks, vans, chassis cabs, work-ready vehicles, and fleet options.
- Build lasting customer relationships through consistent communication, responsive service, and regular account reviews.
- Coordinate with internal teams, including sales management, finance, service, parts, and vehicle-upfit partners, to provide a smooth customer experience.
- Maintain accurate records of leads, appointments, proposals, customer communications, and sales activity in the dealership CRM.
- Monitor the local market for emerging opportunities, competitive activity, industry trends, and changes in customer demand.
- Meet or exceed performance goals for prospecting activity, appointments, unit sales, gross profit, account development, and customer retention.
- Represent Fairway Ford professionally at trade shows, chamber events, association meetings, customer locations, and community functions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
