Commercial Planning Manager

Palm Bay International•New York, NY

1d•Hybrid

About The Position

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. The Commercial Planning Manager reports to the VP of Commercial Planning and plays a pivotal role in the management and execution of the national incentive calendar, commercialization of the innovation agenda, and annual planning. This role serves as the operational driver responsible to enable execution of national incentive programs, innovation items and planning deliverables. Responsible to manage timelines, templates, and deliverables, and to communicate progress against program objectives at the brand and market level. This position also translates the needs of sales into marketing deliverables, and helps translate marketing programs into sales templates that drive execution. This position will help ensure the organization delivers against the timing requirements of our distributor partners with content and materials from our marketing team to enable the sales team for incentives, marketing programs, and innovations. We’re seeking candidates that excel at outcome-based collaboration, primarily between sales and marketing. The role requires exceptional interpersonal dexterity, and the ability to partner while holding individuals accountable. Ideal candidates have deep commercial knowledge of all 3 tiers of the Beverage Alcohol industry and have 3-5 years experience in roles within sales, marketing, and distributor management managing incentives and launching new items. They’ll thrive under pressure, operate with a sense of mission, urgency and accountability, and be capable of managing a complex and sophisticated task load in a dynamic environment.

Requirements

Bachelor’s degree in business administration (finance, marketing, or related field) required.
3-5 years of experience in Beverage Alcohol working directly with distributors in a sales or marketing capacity.
Deep knowledge of Beverage Alcohol and three-tiered system.
Strong commercial acumen and experience with incentive development or execution.
Proficiency in MS Office and industry enterprise planning tools (e.g., Power BI, Cognos, SharePoint); familiarity with syndicated data (e.g., Circana).
Proven ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Strong communication and collaboration skills to influence internal and external stakeholders.
Proactive approach to managing workload and keeping leadership informed.
Ability to make progress on multiple initiatives simultaneously and manage a wide swath of deliverables.
Implement strategies with precision and efficiency.
Build trust and collaboration with diverse stakeholders.
Knows what sales and distributors need to be successful on new items and programs.
Achieve required timing with best in class deliverables.
Streamline operations for efficiency and consistency.
Foster collaboration through information exchange.

Nice To Haves

Experience across sales and marketing strongly preferred.

Responsibilities

Maintains national incentive calendar once aligned
Ensures deliverables are to a high standard and on time
Enables creation of tracking
Monitors progress versus goals and communicates to stakeholders
Creates and maintains launch calendar timing for sales across the portfolio
Proactively ensures all deliverables are on time and commercially appropriate
Conducts state registrations and new item setup with distributors
Organizes innovation launch calls and agendas at appropriate times
Reviews all content for completion prior to calls
Manages timelines across finance, sales, marketing, BI once established
Proactively ensures adherence to deliverables, shepherding requirements across departments