Commercial Marketing Manager

Zerorez Inc•American Fork, UT

51m

About The Position

Zerorez is an industry leader in residential and commercial cleaning, known for our patented cleaning technology and commitment to delivering exceptional customer experiences. As our corporate-owned markets continue to grow, we’re expanding our commercial business line and seeking a Commercial Marketing Manager who can drive strong, sustainable B2B lead generation. The Commercial Marketing Manager will own all commercial advertising and demand generation efforts across a select group of corporate-owned Zerorez locations. This role focuses exclusively on developing strategies and campaigns that produce high-quality commercial leads — and partnering closely with local sales and operations teams to ensure those leads turn into booked revenue. This is a hands-on, data-focused role designed for someone who can both build strategy and execute daily.

Requirements

2+ years of experience in B2B marketing, demand generation, or lead-focused digital marketing.
Experience managing advertising across Google Ads, Meta, programmatic platforms, and other key channels through partners and vendors.
Strong analytical skills with the ability to interpret dashboards, reporting, and CPL/ROI metrics.
Experience collaborating with sales teams and integrating insights into the sales process.
Excellent communication, organizational, and project management abilities.

Nice To Haves

Experience in home services or commercial services is a plus, but not required.

Responsibilities

Plan, execute, and optimize commercial marketing campaigns for select corporate-owned markets.
Manage multi-channel advertising across paid search, paid social, programmatic, mass media, email, SMS, and SEO.
Identify and target high-value commercial verticals (healthcare, hospitality, property management, education, offices, etc.).
Build A/B tests for messaging, offers, creative, and audience targeting to improve lead quality and conversion.
Build the strategic framework for commercial nurture and drip campaigns — including email, SMS, and retargeting — to move prospects from awareness to booked jobs.
Ensure commercial leads are routed accurately and quickly to the appropriate sales teams, maintaining clear processes and service level alignment.
Partner with sales teams to evaluate lead quality, refine targeting, and maintain visibility into pipeline performance.
Develop or oversee creation of commercial-focused assets such as ads, landing pages, sales one-pagers, case studies, email sequences, and presentations in partnership with the corporate brand team.
Capture or coordinate on-site commercial content (photos, videos, testimonials, case studies) to support the Brand and Creative teams.
Maintain a tailored brand presence that resonates with commercial audiences.
Collaborate closely with creative and marketing teams on asset production and campaign needs.
Partner with corporate sales reps, commercial account managers, and operations leaders to understand lead quality, close rates, and market needs.
Ensure commercial leads are properly identified, prioritized, and routed to the correct sales teams, maintaining clear processes and service level alignment.
Collaborate with call center leadership to ensure commercial inquiries are handled consistently and escalated appropriately.
Work with local markets during high-demand seasons, major RFP cycles, and national account opportunities.
Maintain performance dashboards for commercial lead generation and campaign results.
Track and analyze key metrics including lead volume, CPL, lead-to-job conversion, ROI, and revenue attribution.
Present insights, trends, and optimization recommendations in recurring marketing meetings.
Monitor job types, industries, and vertical performance to continuously inform targeting strategy.
Conduct ongoing research on commercial segments, competitive activity, and emerging market trends.
Identify new commercial opportunities and inform targeting, messaging, and product positioning.