Commercial Product Marketing Manager

Fortive

17h

About The Position

Description Overview: The Commercial Product Marketing Manager will play a critical role in advancing Landauer’s Beyond the Badge strategy by enabling the commercial team to successfully execute go-to-market plans for our expanding portfolio of SaaS solutions and physics/regulatory consulting services. This role focuses on bridging product strategy with commercial execution, ensuring our offerings are positioned effectively, and equipping the sales team with the tools and insights needed to drive growth. Key Responsibilities: Go-to-Market Strategy & Execution Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets. Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns. Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging. Sales Enablement Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides. Train and support the sales team on product value propositions, differentiation, and consultative selling techniques. Serve as a subject matter expert during key customer engagements to help close strategic opportunities. Commercial Support Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles. Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets. Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings. Product Positioning & Messaging Define clear value propositions for SaaS and consulting services that resonate with target personas. Translate technical capabilities into compelling business outcomes for customers. Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces. Cross-Functional Collaboration Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines. Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.

Requirements

Bachelor's degree in Business, Sales, Marketing, or a related field
5+ years of relevant work experience with global products.
Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more.
Analytical & logical fact-based problem solving.
Strong communication and presentation abilities to groups, large and small.
Resourceful, collaborative teammate and possesses an owner mentality.
Effective at time management and priority setting.
Can travel domestically and internationally, 25%.

Nice To Haves

MBA is a plus.

Responsibilities

Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets.
Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns.
Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging.
Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides.
Train and support the sales team on product value propositions, differentiation, and consultative selling techniques.
Serve as a subject matter expert during key customer engagements to help close strategic opportunities.
Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles.
Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets.
Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings.
Define clear value propositions for SaaS and consulting services that resonate with target personas.
Translate technical capabilities into compelling business outcomes for customers.
Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces.
Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines.
Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.