Commercial Marketing Associate
About The Position
FanDuel is seeking a Commercial Marketing Associate to help elevate our customer engagement and marketing initiatives within the Horse Racing business unit. In this role, you will play a key part in shaping customer retention strategy, driving operational excellence, and supporting revenue-generating commercial initiatives. You will partner closely with teams across VIP Operations, Finance, Product, and Commercial Analytics to enhance the customer experience, optimize marketing performance, and deliver commercial outcomes. This role will report into the Senior Commercial Manager of Racing. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
- Bachelor’s degree required
- Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
- Strong marketing mindset with a deep understanding of business levers and performance drivers
- Comfort with data and insights to measure campaign success and track budgets
- Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch)
- Strong communication skills with the ability to present insights clearly and effectively
- Has a positive attitude and loves being a team player
Nice To Haves
- Familiarity with design tools like photoshop is a plus
- Passion for the gaming industry, and racing specifically, a plus
Responsibilities
- Own end-to-end execution of marketing campaigns, ensuring alignment with retention goals, commercial priorities, and budget constraints
- Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality and compliance
- Resolve campaign-level technical issues (e.g. deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory and business risk
- Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed
- Analyze campaign performance data to uncover growth opportunities and influence future retention strategy
- Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value
- Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness
- Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & HighTouch, analytics workflows, data warehouse), improving execution efficiency and scalability
- Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success
Benefits
- Array of health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
