Commercial Lead Immunology

Sobi

1d

About The Position

The Commercial Lead Immunology will build and lead Sobi’s Specialty Care business in the Czech Republic, implementing local strategies to commercialize current and future Sobi products. The role leads marketing programs and execution, develops local brand strategies and promotional campaigns, localizes omnichannel projects, monitors product performance and the external environment, and takes corrective action as needed to meet business objectives. It also develops relationships with relevant stakeholders, particularly KOLs, and ensures that local business activities comply with legislation, Sobi SOPs, and compliance rules.

The position leads the Czech Hemophilia / Specialty Care commercial team, including team development, performance management, customer networking, and cross-functional communication with Commercial, Medical, and PACE colleagues. It contributes to planning, account planning, market and competitor analysis, and regional strategy development, and participates in assigned HQ project groups. The role also localizes and executes brand plans and promotional materials, supports adoption of digital tools, coordinates congress partnerships, and measures commercial campaign impact and return on investment.

Work time is divided equally: 50% for team leadership and management and field work, including double calls and individual KOL visits under a specified cycle plan; and 50% for marketing strategies and execution.

Requirements

• University degree-level education.
• At least 5 years of recent experience in a marketing or sales role at an original pharmaceutical company.
• Effective communication and teamwork skills.
• Experience managing multi-stakeholder projects and delivering results on time and within budget.
• Flexibility and ability to manage change and work in an uncertain environment.
• Key customer relationship management experience.
• Management and negotiation skills.
• Ability to identify and analyze business opportunities.
• Ability to think out of the box.
• Good command of MS Office, including Excel, Word, PowerPoint, and Outlook.
• Category B driving license.

Nice To Haves

• Knowledge of local health systems and decision-making processes.

Responsibilities

• Build and lead Sobi’s Specialty Care business in the Czech Republic and implement local strategies for successful commercialization of current and future products.
• Lead marketing programs and execution, and develop local brand strategies, promotional campaigns, and tactical plans for the designated therapeutic area.
• Implement omnichannel projects and localize them to the needs of the Czech Republic.
• Monitor product performance and the external environment, using appropriate tools and taking corrective action to meet business objectives.
• Establish and maintain relationships with relevant stakeholders, especially KOLs, and develop the commercial potential of Sobi’s portfolio.
• Ensure business activities in the territory comply with local legislation, Sobi SOPs, and compliance rules.
• Lead the Czech Hemophilia / Specialty Care commercial team and build, retain, and develop team members, with a focus on performance management.
• Provide planning inputs to the CM, including account planning and personalized communication and marketing approaches for specific accounts.
• Ensure implementation of Sobi Key Account Planning, participate in long-term KAP, and support its periodic reevaluation in the therapeutic area team.
• Secure implementation of local strategies and related tactics, responding to customer needs and market requirements through team execution.
• Achieve revenue targets and sales objectives in compliance with Sobi ethics and compliance standards.
• Lead customer networking and ongoing stakeholder relationships through effective leadership of the Czech commercial team.
• Communicate effectively across the local Commercial, Medical, and PACE teams.
• Lead patient/HCP, market, and competitor analysis; guide the team in key account planning and management to make use of the analysis.
• Participate in assigned HQ project groups and support Sobi global business plans.
• Localize regional strategies and tactics for the Czech Republic, taking account of local needs, specifics, and budget.
• Develop local brand plans and localize promotional and marketing materials for use across multiple channels.
• Train commercial team members involved in marketing campaigns, tailoring training to specific key accounts.
• Implement new tools and digital channels and educate and motivate the team to adopt digital solutions.
• Implement Sobi’s national and local congress partnership strategy with appropriate customer involvement.
• Provide feedback on local commercialization needs and market and competitor perspectives to inform regional strategy development.
• Measure the value, impact, and return on investment of commercial campaigns after launch.
• Spend 50% of work time on team leadership, management, and field work, including double calls and individual KOL visits under a specified cycle plan, and 50% on marketing strategies and execution.

Benefits

• Competitive compensation.
• Emphasis on work/life balance.
• Collaborative and team-oriented environment.
• Opportunities for professional growth.
• Diversity and inclusion.
• Opportunity to make a positive impact for ultra-rare disease patients who need life-saving treatments.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager