Commercial Lead, Analytics Product Sales
About The Position
The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions. The Commercial Lead is a high-impact hunter responsible for aggressively expanding Nielsen’s Analytics footprint within the digital publisher vertical. You will own the full sales cycle—from identifying untapped opportunities to negotiating and closing complex technical deals with the world’s most influential tech companies. This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. We are looking for a rare hybrid: someone with the grit of a hunter and the brain of a data scientist. You don't just 'sell' Nielsen; you architect technical solutions that solve the industry's most complex measurement challenges. This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations. The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients. This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement. Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.
Requirements
- 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, market research, or related domain.
- Experience in a revenue-generating role, specifically within the Ad Tech, MarTech, or SaaS sectors.
- Bachelor’s Degree required.
- Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.
- Negotiation Skills: Experience navigating procurement processes and master service agreements (MSAs) for large-scale consulting projects.
- Ecosystem Expertise: Deep understanding of the programmatic landscape, including cookie-deprecation strategies, retail media networks, and cross-platform measurement.
- Sales Mechanics: Proven ability to manage long-cycle, complex "consultative sells" rather than just high-volume transactional sales.
Nice To Haves
- Media planning, buying and/or agency experience a plus
- MBA or other Masters Degree a plus
Responsibilities
- Deliver Commercial Success
- Own and consistently exceed an individual annual revenue quota (New Business & Growth) for the Digital Publisher vertical.
- Drive full-cycle business development—from cold prospecting and platform demos to final contract negotiation and closing
- Command the room during high-stakes pitches, translating complex data outputs into clear, revenue-driving business cases for C-suite executives
- Drive 'New Logo' acquisition and competitive win-backs across the digital landscape
- Strategically prospect and 'land' new business by identifying client pain points and mapping them to Nielsen's advanced analytical capabilities
- Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery
- Lead Analytics Product Sales for Digital Vertical
- Responsible for overall success, including commercial and strategic, for Nielsen’s US Analytics business among digital-media clients
- Develop and execute go-to-market strategy
- Identify market gaps and pilot commercial strategies for new analytical offerings (e.g., Clean Rooms, Identity solutions) to drive incremental revenue
- Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute new business opportunities
- Serve as Subject Matter Expert for Nielsen Analytics solutions
Benefits
- comprehensive health and wellness plans
- a 401(k) with a Nielsen company match
- a generous paid time off policy
- company-provided vehicle
- discretionary incentive/bonus eligibility
- bonuses
- equity
- other incentives
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What This Job Offers
Job Type
Full-time
Career Level
Senior
