Commercial Go-to-Market Sales Analyst

GAF

5d • $72,000 - $92,000 • Remote

About The Position

The Commercial Go To Market (GTM) Sales Analyst acts as the strategic bridge between market data and active sales execution for GAF Commercial and Siplast. This remote role is responsible for uncovering, analyzing, and developing specification opportunities by mapping the market and engaging directly with architects, building owners, facility managers, spec writers, and roofing consultants to provide qualified leads to our Territory Managers and Commercial Support teams. The focus is on finding high-value project opportunities, building data-driven customer profiles, and working hand-in-hand with Territory Managers and Commercial Support Teams to turn early-stage leads into wins. This role requires a unique blend of analytical discipline, technical curiosity, and proactive relationship-building to influence construction documents throughout a multi-year sales cycle. The ideal candidate thrives in an environment where they regularly manage competing priorities, tight client requests, and multi-year project deadlines, balancing a strong work ethic with the ability to network, build authentic relationships, and work across diverse personality types to achieve shared territory goals.

Requirements

• Bachelor's Degree
• Minimum 2+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials industries.
• Ability to travel: 5-10%

Nice To Haves

• Strong computer skills including Google Business Suite.
• Proven experience utilizing commercial construction databases (Dodge, ConstructConnect), specification software (SpecLink, MasterSpec), and CRM platforms (Salesforce).
• Familiarity with architectural design processes, construction documents, and building science principles is highly preferred.
• Exceptional verbal and written communication skills, with a proven track record of presenting technical information (such as AIA programs) to professional audiences.
• A high degree of self-motivation and organizational skill is necessary to manage a multi-brand, multi-territory pipeline remotely.
• Can solve routine problems using established procedures / guidelines
• More focused on well defined operational tasks.

Responsibilities

• Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities.
• Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications.
• Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization.
• Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales.
• Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process.
• Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents.
• Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met.
• Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling.
• Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding.
• Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference.
• Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.
• Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems.
• Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly.
• Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients.
• Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.

Benefits

• Wide range of health insurance options that include medical, dental, and vision for you and your family.
• Family-Building benefits support the many different journeys to fertility and parenthood.
• Robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Wellness program
• Free financial coaching
• Referral program
• Product rebates when purchased for an employee’s primary residence.
• Internal training programs and courses
• Generous tuition reimbursement program.
• Competitive salary
• Competitive benefits
• 401k
• Vacation packages for all full time permanent positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level