About The Position

This role leads Sales, Catering Sales, Marketing, Revenue Management, Events, Reservations, and Business Development functions while partnering closely with Operations, Finance, and resort leadership to ensure commercial initiatives align with the resort’s strategic objectives and exceptional guest experience standards. The Commercial Director is directly accountable for achieving commercial performance goals, including budget, forecast, market share, revenue growth, asset profitability, and total hotel performance. Simultaneously, this leader is responsible for designing and deploying long-term commercial strategies that create sustainable growth and maximize revenue opportunities throughout the resort.

Requirements

  • Lead Sales, Catering Sales, Marketing, Revenue Management, Events, Reservations, and Business Development functions.
  • Partner closely with Operations, Finance, and resort leadership.
  • Ensure commercial initiatives align with the resort’s strategic objectives and exceptional guest experience standards.
  • Embody Hilton’s core values: Hospitality, Integrity, Leadership, Teamwork, Ownership, Now.

Responsibilities

  • Achieve commercial performance goals, including budget, forecast, market share, revenue growth, asset profitability, and total hotel performance.
  • Design and deploy long-term commercial strategies that create sustainable growth and maximize revenue opportunities.
  • Continuously identify and develop new revenue opportunities that enhance the resort experience while driving financial performance.
  • Develop retail partnerships and experiential pop-up activations.
  • Create dynamic demand-based pricing strategies.
  • Expand membership and loyalty-based revenue programs.
  • Develop sponsorship, branding, and naming-rights opportunities.
  • Create resort-wide event calendars and seasonal programming.
  • Develop unique guest experiences that drive visitation, engagement, and ancillary spending.
  • Identify and implement innovative business models that support long-term growth.
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