Commercial Content Writer & Editor

Better Collective A/S • Toronto, ON

16h

About The Position

Better Collective is a global digital sports media group that builds sports media, betting, and AI-driven technology products for fans worldwide. They operate at the intersection of sports, media, technology, betting, prediction markets, and AI, engaging over 112 million unique users monthly. The company combines the scale of a corporation with the speed and mindset of a startup, focusing on innovation, collaboration, and leveraging AI and technology. This role involves writing promotional and timely event-focused articles to convert new users to sportsbooks, prediction markets, DFS, and casinos, publishing them around the sports calendar, and ensuring evergreen pages are accurate and compliant. The role also includes editing and publishing content from a freelance team, with a focus on creating SEO content that genuinely serves the reader and performs well in organic search.

Requirements

• Availability to work Thursday through Monday, 12–8pm Eastern Time.
• Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps.
• Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.
• A baseline understanding of SEO and experience producing content that performs in organic search.
• Strong understanding of offer terms and advertising requirements across different markets.

Nice To Haves

• Experience with news SEO, Google News and AI Overviews.
• Experience covering regulated Canadian markets, particularly Ontario and Alberta.
• Experience creating and editing content using LLMs and prompt-based workflows.
• Expertise in sports betting and prediction markets.

Responsibilities

• Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
• Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
• Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
• Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.
• Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.
• Work collaboratively toward content, user, and performance KPIs.

Benefits

• A global and collaborative work environment
• The opportunity to work with well-known sports and sports betting media and technology brands
• Learning and development opportunities
• The chance to work with colleagues across multiple countries and markets

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed