Commercial Business Analyst

H&M Group•Toronto, ON

7d•Onsite

About The Position

As a Commercial Business Analyst, your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad. This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

Requirements

Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
Strong knowledge of A/B testing methodologies and web tracking implementation
Strong analytical, reporting, and presentation skills
2+ years’ web analytics experience, preferably in eCommerce or fashion retail

Responsibilities

Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
Conduct customer segmentation, cohort analysis, and product performance reviews
Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
Act as expert user of SQL and data platforms, supporting data extraction and team upskilling
Generate regular reports and dashboards with actionable insights for stakeholders
Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights