Commercial Analyst

Dorman Products•Madison, IN

10d•$69,000 - $85,100•Onsite

About The Position

SuperATV, now part of the Dorman team, is seeking a Commercial Analyst to drive data-driven insights across Retail (DTC), Dealer, and Marketplace channels. The goal is to identify growth opportunities, performance gaps, and commercial inefficiencies. This role will partner closely with the Strategic Planning Manager to support pricing strategy through analysis, modeling, and system execution, focusing on sales performance, channel dynamics, and opportunity identification. The Analyst will be crucial in transforming data into actionable insights to enhance revenue, margin, and channel effectiveness. SuperATV operates in a fast-paced and casual work environment with a strong focus on customer satisfaction.

Requirements

Bachelor’s degree in Business Analytics, Finance, Economics, Data Analytics, or a related field
2-4 years in analytics, commercial pricing, finance, or related roles
Experience in multi-channel environments (Retail, Dealer, Marketplace preferred)
Exposure to pricing analysis or pricing tools (Pricefx preferred but not required)
Strong analytical capability, including data analysis and trend identification
Basic understanding of price elasticity and margin dynamics
Advanced Excel and experience with BI tools (Power BI preferred)
Ability to translate data into clear, actionable business insights
Strong attention to detail and structured problem-solving

Nice To Haves

Experience in multi-channel environments (Retail, Dealer, Marketplace)
Exposure to pricing analysis or pricing tools (Pricefx preferred but not required)
Power BI preferred

Responsibilities

Analyze performance across revenue, margin, and unit trends, channel dynamics (Retail vs Dealer vs Marketplace), and product category and item group performance.
Identify growth drivers and decline risks, channel conflicts or imbalances, and product-level performance patterns.
Deliver recurring insights that clearly answer where the company is winning, losing, and what actions should be taken.
Proactively identify category gaps, underpenetrated product segments, high-traffic/low-conversion opportunities, and assortment and channel mix inefficiencies.
Highlight missed revenue opportunities, margin leakage or pricing misalignment signals, and expansion opportunities across Dealer, Retail, and Marketplace.
Partner with Sales, Product, and Ecommerce teams to prioritize and act on findings.
Support the Strategic Planning Manager by analyzing price elasticity, demand patterns, and competitive positioning.
Evaluate the impact of pricing changes on conversion, revenue, and margin.
Identify signals where pricing may be a lever for improvement.
Contribute to the development of pricing strategies through data and modeling.
Support pricing operations within Pricefx, including implementing approved pricing updates and rule changes.
Maintain data inputs (cost, MAP, competitive data where applicable) within Pricefx.
Ensure pricing accuracy and consistency across channels.
Help translate strategic pricing direction into executable system logic.
Monitor competitor pricing, assortment, and promotional activity.
Identify pressure points and shifts in the competitive landscape.
Provide structured insights to inform commercial and pricing decisions.
Collaborate closely with the Strategic Planning Manager, Sales (Dealer Team), Ecommerce/Retail, Marketplace Team, and Product & Finance teams.