Commerce Editor, Allure
About The Position
Condé Nast is a global media company producing high-quality content across print, digital, video, and social platforms, reaching over 1 billion consumers in 32 territories. Its portfolio includes influential media properties such as Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, and Wired. Condé Nast Entertainment, launched in 2011, develops film, television, and premium digital video programming. The Commerce Editor for Allure is responsible for executing a clear content strategy aligned with the brand, while also writing and editing shoppable and engaging editorial content. This role requires a strong background in the beauty industry and a deep understanding of affiliate marketing. The editor must be comfortable with content and data, responsible for editing a high volume of stories, writing as needed, determining content clusters, and reporting on performance metrics. This is a guild position.
Requirements
- Mix of product & shopping editorial expertise
- Strong enthusiasm for helping define the content-to-commerce strategy at Allure
- 4+ years editing commerce content at a digital property
- Prior beauty writing experience
- Highly organized, with the ability to own a daily content calendar as well as shopping tentpoles
- Experience managing a team and working with freelancers
- Demonstrated experience in beauty product testing, documentation, and creating video-forward commerce content
- Familiarity with building and executing content across site, social, and newsletters in a strategic and efficient capacity
- Solid knowledge of SEO tactics to attract a buying audience
- Experience analyzing performance across different verticals, product categories, retailers and content types to optimize for revenue generation
- Experience in managing product sourcing logistics at a digital property (either editorial or commerce)
- Strong organizational skills
- Self-directed work style
- Polished communication skills
- A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast’s commerce business
Responsibilities
- Manage a roster of freelancers, inclusive of pay scales, keeping all deadlines on track, and developing new writer talent
- Maintain and optimize Allure’s testing methodologies and ensure we are following best UGC processes and practices
- Drive a clear editorial point of view for product and shopping recommendations appealing to the Allure reader
- Partner with the commerce team on shoppable newsletters
- Apply SEO and GEO best practices to commerce-driven posts and commerce editorial calendar
- Pitch and execute against commerce partnerships
- Identify categories that present commerce opportunities by studying purchasing data, tracking site analytics, performing a competitive analysis of comparable sites, and researching consumer trends
- Participate in editorial meetings and collaborate with vertical editors to develop commerce opportunities in each of our categories that fit the Allure brand voice and vision
- Coordinate closely with the Commerce and Audience Development teams to share data and best practices that can inform editorial decision-making
- Partner with existing affiliate link partners to optimize revenue opportunities, while working directly with retailers and brands to build relationships
Benefits
- Generous employee benefits package
- Discretionary bonus compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
