College Marketing Representative, Nashville - The Orchard

The Orchard • Nashville, TN

1d • Hybrid

About The Position

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. As a paid part‑time employee of The Orchard, you’ll serve as a key advocate for the artists we distribute. Each month, you’ll promote 10–20 artists through a mix of digital and in‑person marketing across your campus and college town. You’ll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres. In this role, you’ll lead listening events, organize campus activations, and create social media content that directly supports our artists. You’ll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard’s roster.

Requirements

• Undergraduate Student currently enrolled in a 4 year university in Nashville with a minimum of 2 years left prior to graduation
• Able to manage your own hours and be accountable for the work assigned to you
• Passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
• Understanding of social media marketing, stay current on trends, and have an active presence creating content on TikTok, Instagram, X, and YouTube
• Availability of 20 hours per week
• Well-written, well-spoken, a team player, and an excellent communicator
• Reliable transportation and live within 30 minutes of Nashville
• Flexible schedule for team conference calls and tour coverage

Responsibilities

• Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists
• Attend our artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

Benefits

• Gain real world music industry experience that will be a great addition to your resume
• Opportunity to express your creativity through your locally run social channels, in team brainstorms, and in concert/album reviews
• Access to inside information that will improve your marketing outreach
• Free ticket(s) into our artists’ shows & possible meet and greet passes
• Build valuable relationships within your local music industry

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level