Coding Integrity & National Strategy Sr. Principal

Blue Cross and Blue Shield Association•Chicago, IL

11h•Hybrid

About The Position

We are seeking an experienced and strategic Coding Integrity & National Strategy Sr. Principal to lead the Sales execution and drive commercialization efforts with Blue Cross Blue Shield (BCBS) health plans. This role is ideal for a sales leader who blends deep healthcare knowledge with a strong track record in enterprise sales, GTM planning, and product positioning in complex payer environments.

Requirements

Bachelor’s degree
10+ years of enterprise SaaS sales or business development experience, with at least 5 years selling into payer organizations, preferably BCBS plans.
Strong understanding of payer operations, value-based care, population health, and quality improvement metrics.
Demonstrate strong story telling/consultative skills in positioning BHI solutions and services leveraging data-driven insights
Proven success in GTM strategy development and new product commercialization.
Ability to communicate complex analytics and product value propositions to both business and technical stakeholders.
Excellent communication, negotiation, and executive presence.

Nice To Haves

MBA or MPH is a plus.

Responsibilities

Define and execute GTM plans for new and existing product offerings tailored to BCBS organizations.
Clearly articulate and demonstrate BHI value proposition, creating excitement and enthusiasm among internal and external stakeholders
Collaborate with product, marketing, legal and operations teams to align messaging, packaging, and market entry strategies.
Drive full-cycle enterprise sales to regional and national BCBS plans.
Build and manage a qualified pipeline and consistently exceed revenue targets.
Identify and cultivate relationships with senior decision-makers across BCBSA health plans.
Translate customer needs and market trends into product positioning and sales narrative
Provide customer feedback loops to influence product roadmap and strategic direction.
Support and/or own prospecting from lead to close inclusive landing new business in greenfield territory
Stay current on industry trends, regulatory changes (e.g., CMS, NCQA, HEDIS), and competitive landscape.
Maintain controls, reporting and transparency necessary to comply with customer and BCBSA confidentiality, HIPAA, PHI and PII standards, as well as SOC2 and HiTrust certifications.