Cobrand Card Program Manager

eBay•San Jose, CA

5d•$135,200 - $180,500•Remote

About The Position

As the Cobrand Card Program Manager, you will manage the entire cardholder journey for the eBay Cobrand Credit Card. This includes acquisition, onboarding, encouraging use, encouraging interaction, maintaining dedication, and promoting loyalty. This role is responsible for improving customer lifetime value by developing strategies and programs that encourage card activation, spending, rewards engagement, and long-term cardholder retention. You will serve as the internal owner of the cardholder lifecycle, partnering closely with cross-functional teams across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver a seamless and differentiated customer experience! Success in this role requires a combination of strategic thinking, customer obsession, analytical rigor, and strong cross-functional leadership. You will play a meaningful role in ensuring the cobranded credit card initiative achieves its customer, engagement, and business objectives while continuously improving the cardholder experience!

Requirements

5+ years of experience in customer lifecycle management, loyalty, CRM, payments, financial services, or related fields.
Experience managing co-brand, credit card, loyalty, or rewards programs.
Strong understanding of cardholder lifecycle metrics, customer engagement, and retention strategies.
Strong analytical and data-driven decision-making skills.
Experience developing business cases, customer segmentation strategies, and lifecycle marketing programs.
Excellent communication and stakeholder management skills.
Ability to influence cross-functional teams in a matrixed environment.
Passion for building customer-centric experiences and loyalty programs.

Nice To Haves

Experience with experimentation, personalization, and AI-enabled customer engagement is a plus.

Responsibilities

Own the customer journey from acquisition through activation, engagement, retention, and reactivation.
Define and monitor key program metrics, including applications, approvals, activation, spend, rewards engagement, retention, and customer satisfaction.
Develop customer segmentation and lifecycle strategies that drive card adoption, usage, and loyalty.
Partner with Marketing and CRM teams to optimize customer communications and engagement campaigns.
Identify opportunities to increase card usage across key eBay experiences, including checkout, eBay Live, focus categories and off eBay.
Help shape the rewards and benefits strategy to maximize customer value and engagement.
Use customer insights, experimentation, and data analysis to continuously improve program performance.
Coordinate efforts across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver program goals.
Support the launch planning, lifecycle campaigns, and customer experience enhancements.
Drive alignment across teams to ensure a consistent and differentiated cardholder experience.