Yask Co-Founder, Product

Gitwit•Bentonville, AR

10d•$150,000 - $175,000•Onsite

About The Position

Yask is building an AI system for physical operations to help teams turn field observations and business data into the right next action for the right store, at the right time. The system aims to reduce overhead for frontline teams by making observations easy to capture, determining what matters, where it should go, and how to ensure it gets handled. It directs follow-through, verifies execution with proof, and builds an adaptive operating memory. Yask is being built out of Gitwit, a venture studio that creates companies through deep field research, customer access, and early proof. The company has a live design partner, deep field access, and a clear entry point into retail and distribution. This is a hands-on founder role focused on achieving product-market fit, repeatable traction, and building a scalable company from the ground up in Bentonville, close to customers and the product. The role emphasizes turning strong early conditions into product decisions, product decisions into usage, usage into referenceable value, and value into new customers. The company is starting in retail and distribution due to the visibility of the problem, but the underlying challenge of surfacing the right next action, putting it in the right hands, and verifying completion is broader. Northwest Arkansas is highlighted as a strategic advantage due to the concentration of retailers, brands, distributors, buyers, and merchandisers, making it an ideal proving ground for Yask.

Requirements

Experience getting close to customers, workflows, and operating conditions.
Highly hands-on approach in the early stages, capable of creating momentum without polished structure.
Real product judgment.
Ability to move between customer learning, product decisions, commercial judgment, and operating discipline.
Skill in learning towards product-market fit.
Comfort with ambiguity, with a clear understanding of what progress looks like.
Desire for real founder ownership, including associated upside and responsibility.
View Bentonville as a strategic advantage.
Willingness to be on-site in Bentonville, Arkansas full-time.
Willingness to relocate for the opportunity.

Nice To Haves

Experience in a polished executive seat.
Preference for operating through layers.
Desire for distance from day-to-day product and customer work.
Seeking a remote-first leadership role.

Responsibilities

Build your founding team of builders, dreamers, and operators.
Drive customer learning and adoption by spending time in the field, running demos, talking with users and decision-makers, and observing work processes.
Shape the product by deciding what gets built, cut, and tested next, focusing on improving adoption and performance in the field.
Turn early usage into referenceable value, demonstrating clear proof of value and evidence for future customers.
Make Yask legible to the Ideal Customer Profile (ICP) by translating field learning, product behavior, and customer results into a clear and trustworthy story.
Convert the initial customer base into subsequent customers by helping shape pilots, defining success, and turning early customer value into repeatable traction.
Create the operating rhythm of the company, establishing how Yask learns, prioritizes, ships, follows up, and makes decisions.
Own the feedback loops that sharpen the business, defining usage patterns, KPIs, and decision cadences to track execution improvement and identify issues.
Stay close to the challenging aspects of the business, including product tradeoffs, customer pressure, field realities, and ambiguous decision-making moments.