Oversees the development and execution of employment brand strategies including brand positioning, communication strategies and brand guardrails. Informs internal and external partners as required to ensure effective and efficient translation of brand strategies into activation plans. Directs highly creative employment brand and recruitment marketing strategies to meet recruitment needs, including social media, digital ads, print communications, video production, careers website and job boards. Responsible for the direction and creation of campaigns and templates in areas of greatest need. Creates a strategy which utilizes analyses to track competition and market growth; assessing messaging and positioning, opportunities and threats for our brand. Monitors employment brand development/activity and acts on brand health measures and utilizes data to help understand the marketplace. Partners cross-functionally to ensure information sharing is timely and collaborates with internal TA teams to ensure enterprise branding and local branding needs are met. Establishes a strong relationship with recruiting, sourcing, onboarding and TA operations team and ensures follow-up of cross functional responsibilities. Builds teams responsible for the monitoring and analysis of social media recruitment trends to identify opportunities for change or improvement. Identifies emerging platforms and determines fit and implementation strategy. Defines recruitment marketing and job distribution best practices, tools and vendors, managing internal and external partnerships with the goal of defining/redefining the employee value proposition, elevating brand awareness and measuring distribution networks. Manages spend on campaigns and multiple vendor relationships in order to measure ROI and determine future focus and spend. Creates programs and strategies to train and provide resources for employee ambassadors in order to more widely and authentically share our employment brand, purpose and values. This includes social media sharing, referrals and employment review sites.
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Job Type
Full-time
Career Level
Manager