Clinical Outreach Associate - Outpatient Mental Health

ATHENA TENNESSEE REGIONAL MSONashville, TN
Hybrid

About The Position

Athena Care has been offering high quality, accessible mental health care for over twenty years. We are an insurance-based practice growing across Tennessee, and we're looking for a Clinical Outreach Associate who can help us introduce our services across the state! We offer psychological testing, IOP/PHP, Spravato/IM Ketamine, TMS, psychotherapy, group therapy, and general psychiatry— often all under one roof. It's a lot — and it means our patients receive genuinely comprehensive care, and you get to contribute to our mission of increasing access to quality mental health services.

Requirements

  • 2-3 years of experience in outreach, business development, sales, or marketing preferred; candidates early in their career with strong interpersonal skills, energy, and drive are encouraged to apply.
  • Experience in healthcare strongly preferred.
  • Knowledge of or experience with mental health services or a passion for mental health strongly preferred.
  • Experience working with CRM platforms (e.g., Salesforce, Zoho, HubSpot) preferred.
  • Bachelor's degree preferred.
  • Current, valid driver’s license with no restrictions and ability to meet motor vehicle record check requirements as required by company’s liability coverage provider.
  • Excellent written and verbal communications skills; ability to present complex clinical information clearly and compellingly to diverse audiences.
  • Strong organizational and time management skills.
  • Strong interpersonal skills and ability to establish trust and credibility with clinical providers, administrators, and community leaders.
  • Ability to quickly learn and articulate multiple behavioral health service lines.
  • Ability to analyze market data and trends to inform growth and outreach strategies.
  • Self-motivated and results-oriented with the ability to work independently and manage competing priorities.
  • Ability to be flexible and adaptable in a dynamic, growth-oriented environment.
  • Collaborative team player who can work effectively cross-functionally.
  • Eager to learn, coachable, and motivated to build a long-term career in healthcare business development.

Nice To Haves

  • Candidates early in their career with strong interpersonal skills, energy, and drive are encouraged to apply.
  • Experience in healthcare strongly preferred.
  • Knowledge of or experience with mental health services or a passion for mental health strongly preferred.
  • Experience working with CRM platforms (e.g., Salesforce, Zoho, HubSpot) preferred.
  • Bachelor's degree preferred.

Responsibilities

  • Identify, cultivate, and maintain referral relationships throughout Tennessee based on targeted market research and identified organizational needs.
  • Maintain regular outreach to current and potential referral partners (primary care, pediatricians, care managers, specialists, other behavioral health providers, employee assistance programs (EAPs), universities/ school systems, hospitals, etc) including goodwill visits and in-person presentations to introduce, educate, and promote the full range of Athena Care services.
  • Identify community organizations and events in which representatives of the organization may participate.
  • Cultivate long-term relationships with referral partners and other mental health providers in communities served by the organization.
  • Act as a liaison between referral partners and Athena Care, including both staff and providers, ensuring a seamless and responsive referral experience.
  • Communicate referral status updates, other outside referral resources, as appropriate, and addresses referral partner concerns in a timely, professional manner.
  • Partner closely with Athena Care's call center and referrals teams, alongside clinical leadership to remove barriers to access care and improve referral conversion rates.
  • Collaborate with marketing team to gather and relay market feedback from referral partners to inform service delivery improvements and strategic planning.
  • Maintain an up-to-date and strong knowledge base of all services offered by Athena Care, and be able to present this information clearly to a variety of audiences.
  • Serve as a trusted resource for referral partners by providing clear, accurate, and appropriate clinical information to facilitate appropriate patient referrals.
  • Maintain accurate and up-to-date records of all contacts, outreach activities, referral source data, and pipeline activity and health within Athena Care's CRM system to report out to leadership.
  • Conduct ongoing market research to identify emerging needs, competitive landscape, gaps in service access, and new market development opportunities.
  • Collaborate with marketing team to develop service-specific collateral, digital assets, and campaigns that support outreach efforts.
  • Report out on KPIs including completed visits, referrals generated by source and service lines, and conversion rates.

Benefits

  • Health, dental, vision, and life insurance
  • 401(k) with employer match
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