Clinical Liaison - Healthcare Sales & Marketing - Eastside Territory

Cleveland•Beachwood, OH

1d•Remote

About The Position

BrightStar Care® – Cleveland is expanding into the eastside territory of Cuyahoga County and is seeking an accomplished, well-connected Clinical Liaison to build relationships, drive results, and grow private-pay home care business. This role is ideal for a seasoned healthcare marketer or a clinician (RN or Social Worker) who has transitioned into business development, bringing both empathy and a results-driven approach with proven performance data. The position involves full-time work, primarily Monday–Friday with occasional evenings/weekends, covering the east side of Cuyahoga County and parts of Lake County. This is a performance-driven role focused on overcoming challenges and converting effort into income, offering a competitive base salary plus monthly commission.

Requirements

Bachelor's degree required - Marketing, Healthcare Administration, Business, Social Work, or a related field
Clinical or allied health background preferred - RN, LPN, Social Worker, PTA/OTA, or similar
Experience in healthcare sales highly preferred - home care, hospice, SNF, assisted living, or medical staffing
Existing network of healthcare professionals is required - discharge planners, case managers, social workers, physicians, facility leadership, etc.
Proven track record of measurable results - referral growth, territory expansion, revenue generation
Strong public speaking and presentation skills
High computer literacy, including CRM systems and productivity tools
Ability to consistently make 150+ outbound calls per week
Ability to maintain confidentiality and adhere to HIPAA
Daily travel throughout territory; occasional evenings/weekends
Drug screen, background check, and criminal record clearance
Up-to-date vaccinations (including COVID)
Valid driver's license and reliable, insured transportation
Ability to lift up to 50 lbs

Nice To Haves

Hunter mentality - proactive, persistent, and results-driven
Creative problem-solver with strong judgment
Impeccable organization and follow-through
Exceptional verbal and written communication
Confident closer

Responsibilities

Drive the full sales cycle from prospecting → qualification → closing
Conduct daily outreach: cold calls, drop-ins, networking visits
Qualify high-value referral sources aligned with ideal client profiles
Present services confidently, negotiate terms, and close new business
Lead community and professional events to maintain visibility
Strengthen partnerships with the VA and veteran-support organizations
Build relationships with discharge planners, case managers, and healthcare leaders
Understand the competitive landscape and differentiate BrightStar's Higher Standard
Maintain disciplined follow-up to ensure a full, active pipeline
Conduct in-services, presentations, and educational visits
Generate consistent, qualified referrals across home care and medical staffing
Convert prospects into in-person living-room visits or contract review meetings
Guide families and partners through decision-making with empathy and clarity
Build long-term trust with clients and referral partners
Use CRM tools, data, and metrics to prioritize high-impact actions
Demonstrate resourcefulness and strategic thinking
Collaborate with internal teams to ensure exceptional client satisfaction