Client Marketing Senior Consultant - Deposits Growth

Truist•Atlanta, GA

20h•Onsite

About The Position

Build strong, consultative relationships with business partners to translate Line of Business, Client, and Product strategies into integrated, high‑impact marketing strategies. Leverage audience insights—including segmentation, targeting, and customer behavior—to inform product strategy and marketing execution. Collaborate closely with internal and external partners to develop and deliver coordinated marketing programs, ensuring alignment with the Truist Purpose, Brand, and business objectives.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, coaching and mentor teammates
Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
Developing presentation skills and communication skills

Nice To Haves

MBA or Master's degree in related field
Ten years of related experience
Previous experience in financial services, retail or packaged goods industries
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Responsibilities

Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research and performance marketing.
Manage large marketing initiatives, utilizing all marketing channels including digital paid media.
Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
Lead teams or projects with moderate resource requirements, risk, and complexity.
Directly impact the achievement of client, operational, project, service, and risk management objectives.
Work independently, with guidance in only the most complex and unusual situations.
Deliver programs on budget and on time.