Client Acquisition Strategist

Anvil NorthWest•Roseburg, OR

About The Position

The Client Acquisition Strategist is responsible for driving new business growth by combining strategic marketing expertise with client-facing sales and business development efforts. This role is ideal for a versatile, senior-level strategist who thrives in a creative agency environment and wears multiple hats—serving as a strategist, advisor, and trusted voice in client acquisition. Client Acquisition Strategist plays a pivotal role in articulating Anvil Northwest’s value proposition, presenting strategic vision to prospective clients, and positioning the company as a long-term creative partner. By leveraging thought leadership, market insight, and strategic storytelling, this role helps attract, secure, and grow high-value client relationships.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Design, or a related field preferred.
Minimum of 5+ years of experience in marketing strategy, client acquisition, business development, or agency leadership.
Proven experience driving new business in a creative agency, consultancy, or professional services environment.
Strong ability to communicate complex strategies in a clear, compelling, and client-friendly manner.
Demonstrated success, presenting strategy as a value-driven sales tool.
Excellent presentation, storytelling, and interpersonal skills.
Strong analytical and strategic thinking abilities.
Ability to operate in a fast-paced, entrepreneurial environment and wear multiple hats.
Experience collaborating with cross-functional creative and leadership teams.
Familiarity with design, branding, and creative processes

Nice To Haves

knowledge of Adobe Creative Suite is a plus.

Responsibilities

Drive new business opportunities through strategic outreach, networking, and relationship-building.
Work directly with prospective clients to understand their business challenges and position Anvil Northwest services as strategic solutions.
Support proposal development, pitches, and presentations that communicate both creative excellence and business impact.
Partner with leadership to identify target markets, priority industries, and growth opportunities.
Articulate the company’s unique value proposition clearly and persuasively in client meetings and sales conversations.
Serve as a subject matter expert who can present the business case, long-term vision, and strategic thinking behind creative solutions.
Elevate sales conversations beyond traditional pitches by leading with insight, strategy, and outcomes.
Develop and present strategic materials—such as workshops, discovery sessions, white papers, and strategic frameworks—that demonstrate the agency’s capabilities.
Use early-stage strategy work as a tool to build trust, establish credibility, and secure long-term client partnerships.
Represent Anvil Northwest at industry events, presentations, and client meetings as a strategic authority.
Collaborate with the marketing and creative teams to ensure acquisition efforts align with brand positioning and messaging.
Ensure consistency of brand voice and strategic narrative across all client-facing materials.
Monitor market trends, competitor activity, and client needs to refine acquisition strategies.
Work closely with the VP of Marketing & Branding, creative director, designers, and project manager to align new business efforts with internal capabilities.
Translating clients’ needs into strategic direction for internal teams during early project phases.
Support smooth handoff from sales to delivery by providing strategic context and vision.
Track and report on key acquisition metrics such as lead quality, conversion rates, and pipeline growth.
Evaluate the effectiveness of acquisition strategies and refine approaches to maximize long-term value.