Choose Iowa Marketing Specialist - Polk Co

State of Iowa•Des Moines - 50313 - Polk County, IA

9d•Onsite

About The Position

The Iowa Department of Agriculture and Land Stewardship is seeking a creative, strategic, and results-driven professional to join the growing Choose Iowa team as a Choose Iowa Marketing Specialist. This role is an exciting opportunity to help expand awareness of Iowa-grown, Iowa-raised, and Iowa-made food, beverage, and agricultural products while supporting local producers, rural communities, and Iowa’s agricultural economy. As the state’s official brand for identifying and promoting Iowa ag products, Choose Iowa connects consumers with local farms and small businesses and helps strengthen food systems across the state. If you are passionate about marketing, storytelling, agriculture, and making a meaningful impact, this position offers the chance to build something that matters.

Requirements

Six years of full-time work experience in marketing; advertising; communications; promotions; sales; agricultural production, management, commodity trading, or related agribusiness work
A total of four years of education and full-time experience (as described in number one), where thirty semester hours of accredited college or university course work in any field equals one year of full-time experience; and a total of two years of graduate-level education and full-time experience (as described in number one), where twenty-four semester hours of accredited graduate college or university course work in marketing, economics, communications, business administration, agriculture communications, graphic design, statistics, agronomy, horticulture, animal science, or related field equals one year of full-time experience.
Experience developing and managing paid advertising or communications campaigns
Brand management experience with a focus on growth and ROI
Strong writing, editing, and communication skills
Robust graphic design and digital media editing talents
Excellent organization and project management abilities
Experience using analytics to guide marketing decisions
Creative problem-solving and strategic thinking skills

Nice To Haves

Adobe Creative Cloud
Canva
Photography and videography
Social media management platforms
Microsoft Word, Excel, and PowerPoint
Drupal, HTML, or website management tools
CRM or customer engagement systems (preferred)

Responsibilities

Develop and execute marketing strategies that build Choose Iowa brand awareness
Manage paid advertising campaigns, budgets, vendor coordination, and performance reporting
Measure return on investment and recommend improvements based on results
Ensure marketing efforts align with agency priorities and program goals
Oversee content planning and creation across multiple channels and tactics including social media, website, email, print, and multimedia
Write and edit marketing materials including website copy, press releases, fact sheets, presentations, and campaign messaging
Create editorial calendars, conduct content audits, and optimize performance across platforms
Showcase Iowa ag products and producers through compelling storytelling
Lead website updates, landing pages, SEO efforts, and user engagement strategies
Support e-commerce tools, email marketing, and CRM-related outreach efforts
Analyze audience behavior and campaign performance to improve results
Plan and promote signature Choose Iowa events such as the Farm Store Crawl and Fall Crawl
Coordinate Choose Iowa participation in trade shows, conferences, meetings, and public events
Build awareness through strategic partnerships and community engagement
Manage special projects that expand Choose Iowa visibility and impact
Stay current on food, agriculture, tourism, and marketing trends
Perform related duties as assigned